Davler Media Group acquires LGBTQ publication Metrosource
‘The acquisition of this pioneering, 27-year strong publication perfectly complements our newest objective: to become the leading multi-platform media brand serving the LGBTQ community‘
New York, N.Y. – March 22, 2017 – Davler Media Group (DMG), the integrated marketing and content company behind a rich portfolio of print, events and online media targeting New York-area parents, visitors and luxury consumers, has acquired Metrosource, the largest circulation LGBTQ publication serving New York City and Los Angeles, and second largest nationally.
“The acquisition of this pioneering, 27-year strong publication perfectly complements our newest objective: to become the leading multi-platform media brand serving the LGBTQ community, and the advertisers that serve them, here in New York and beyond,” adds David L. Miller, Chief Executive Office of Davler Media Group.
“Adding Metrosource and the talented editorial and strong advertising sales team behind it will be a central asset in our expansion,” continues Miller. “Metrosource has been a true powerhouse media platform for national advertisers trying to target the lucrative LGBTQ market. Our online reach and expertise will help make Metrosource an equally vital asset for their digital ad buys.”
“The timing is fortuitous,” adds Miller, “as it will complement the imminent launch of Exuberance, our new LGBTQ-focused luxury design and lifestyle title, a spinoff of our popular New York Spaces.”
Davler’s transactional-focused media magazines, websites and events have generated a leadership position in four distinct markets in New York: the visitor market, parenting market, luxury market and party planning market. Davler has accomplished this strategic dominance via cornerstone media properties including City Guide, NYMetroParents’ seven regional parenting titles (including Big Apple Parent, Brooklyn Parent and websites, NYMetroParents.com and the recently acquired Mommybites), the luxury home-focused New York Spaces, the cultural event listing site ThoughtGallery.org and seven, niche-focused annual “Celebrate! Party Showcase” events including the Concierge Choice Awards, New York Spaces’ Top 50 Designers and regional Parents Days.
Founded in 1990, Metrosource was the first glossy publication for LGBTQ people to be free of sexually explicit advertising. Metrosource’s longtime national advertisers include Gilead Pharmaceuticals, GlaxoSmithKline, Greece Tourism, Macy’s and Wells Fargo, Large regional advertisers including I Love NY and Puerto Rico Tourism have reached the LGBTQ market through Metrosource’s NYC edition, while US Bank, The Sunset Marquis and Aston Hotels and Vive Hotels advertise in its LA edition.
Under founder and publisher Rob Davis, Metrosource has grown to have the largest circulation of any publication designed for the LGBTQ community, in both the New York and Los Angeles markets, and the second largest circulation for any such publication nationwide. Metrosource’s National Edition provides unique coverage of subjects that interest the LGBTQ community, including arts and entertainment, can’t-miss events, gay-friendly travel and the continuing global struggle for marriage equality. The publication’s NYC and LA editions expand this content with more in-depth coverage of local events, bars, restaurants, shopping and one-of-a-kind directories for finding businesses that are excited to serve the needs of LGBTQ people – from doctors and lawyers to realtors and wedding planners.
Since its inception, Metrosource has also been at the vanguard of representing the interests of the LGBTQ community as it reached unprecedented acceptance by mainstream society over the past three decades.
“I have always felt that we stood apart from our competitors, which is why we have remained so relevant throughout these exciting times of change,” explains Metrosource publisher Rob Davis, who originally founded the publication out of his apartment.
“At the time of our first issue, everything for the gay community was focused only on the gay ghetto: what was going on at gay bars or outraged political screeds related to gay issues,” continues Davis. “By expanding the scope of our coverage to include a wider definition of what is of interest to the gay community, we were able to attract the interest of national advertisers such as luxury cars or upscale travel destinations. At the same time, in our local pages, Metrosource was also creating a space for smaller companies who also wanted to connect with the LGBT market in a sophisticated environment.”
“By combining our knowledge of and credibility with our community with Davler’s expertise in multiplatform execution and events,” concludes Davis, “we are creating the most compelling environment for advertisers to tap the $917 billion buying power of the LGBTQ community.”
“We are excited to become part of Davler Media, a company that has proven adept at connecting with and serving the needs of specific communities,” says Metrosource Editor-in-Chief Paul Hagen, who has been with the publication since 2002 and will continue to helm it at Davler. “We look forward to working with our new colleagues to provide even more for lesbian, gay, bi, trans and queer people – whether they want to be inspired by an interview with an openly gay celebrity, to find a doctor who knows how to speak to them sensitively and respectfully, or to fill their calendar with spectacular ways to celebrate Gay Pride.”
The new Davler-helmed Metrosource will debut with its June/July 2017. Kim MacLeod of Regional Media Advisors of Norwalk, CT., served to negotiate the purchase on behalf of Metrosource.