Bauer Media creates EVP revenue positions, attracts new execs from Meredith, Dow Jones
Jeff Wellington joins Bauer Media as Executive Vice President of Advertising Revenue, while Brian Beaudry joins as Executive Vice President of Consumer Revenue
Englewood Cliffs, NJ – March 22, 2017 – Steven Kotok, CEO and President of Bauer Media Group USA, the No. 1 seller of magazines at retail in the country, today announces the appointment of two top publishing veterans to Bauer’s executive leadership team:
Brian Beaudry (below-left) has been named Executive Vice President (EVP) of Consumer Revenue, effective immediately.
Both newly created positions will report directly to Kotok.
As EVP of Advertising Revenue for Bauer Media US, Jeff Wellington will lead the sales and marketing team, partnering with major brands and agencies to develop print and digital programs.
Wellington comes to Bauer from the Meredith Corporation where he led Allrecipes and the Parents Network as Vice President and Group Publisher, achieving 18 consecutive quarters of share-of-market growth and increased profits. He previously served as President, Group Publisher for the Parenting Group at Time Inc as well as executive sales and marketing roles at Scholastic, Reader’s Digest and The Hearst Corporation.
“I am excited about the overwhelmingly strong consumer demand for these brands and to further help develop the extraordinary integrated opportunities that are now available at Bauer Media,” said Wellington.
As EVP of Consumer Revenue for Bauer Media US, Brian Beaudry will lead the strategy and operations of a newsstand team that drives greater unit sales at retail than any other publisher in the country. Beaudry will also lead the subscription team.
Beaudry comes to Bauer from Dow Jones where he was Vice President of Global Commercial Sales. He re-launched The Wall Street Journal internationally and revitalized The Journal’s newsstand presence within the US. Beaudry has also held executive consumer marketing positions at American Media, Wenner Media, The Hearst Corporation and Time Inc. While at Wenner Media, Brian oversaw the planning and execution of the newsstand and checkout launch of Us Weekly.
“I have found focusing your efforts and initiatives around what is best for the customer will always result in success for all parties involved,” said Beaudry. “I’m honored to be leading the consumer marketing group in taking these wonderful titles at Bauer to the next level.”
“Jeff and Brian are executives of great talent, vision, and integrity who have achieved successful results at every stop of their long careers,” said Kotok. “I am thrilled for them to join Bauer’s executive team and look forward to collaborating to continue growing Bauer.”
Wellington will assume various responsibilities of Ian Scott, who is leaving the company after more than a decade of exceptional service.