Meredith Corporation to create two bookazines in 2017 based on the House & Garden brand
House & Garden is being edited by Better Homes & Gardens Editor-in-Chief Stephen Orr, who served as Garden Editor at House & Garden for a decade earlier in his career
DES MOINES, Iowa and NEW YORK, NY – March 14, 2017 — Meredith Corporation – the leading media and marketing company with national brands serving more than 110 million American women including nearly 75 percent of U.S. Millennial women – announced today it is creating two bookazines based on the House & Garden brand in 2017 for newsstand sale.
Under a licensing agreement with Condé Nast, Meredith is handling content creation; advertising sales and marketing; and production and distribution for House & Garden, which will be printed on high-quality paper and have an initial retail distribution of approximately 200,000 copies.
The 100-page Spring/Summer 2017 issue of House & Garden will be available on newsstands May 2, with a cover price of $9.99. In keeping with the tradition of House & Garden magazine, the bookazine will feature inspiring rooms celebrating the authenticity and personality of the people who inhabit them, as well as bountiful gardens that satisfy the eye and the soul.
House & Garden is being edited by Better Homes & Gardens Editor-in-Chief Stephen Orr, who served as Garden Editor at House & Garden for a decade earlier in his career. He is being assisted by Group Editor Samantha Hart, with Jennifer Madara the Art Director. Mark Josephson is the Group Publisher and Beth McDonough is the Publisher.
“We are excited to reintroduce House & Garden in this unique format,” said Orr. “One thing I always liked about House & Garden was just looking at its beautiful content. We will offer readers the opportunity to unplug and look at something presented in a more leisurely fashion. House & Garden will be elegant yet fun, upbeat, and not too serious. It will be full of the serenity that people often miss with digital media.”