Nexstar Media Group joins the Local Media Consortium
The addition of Nexstar will expand the reach of the consortium to more than half of TV broadcast outlets in the U.S
SARASOTA, Fla. – March 13, 2017 – The Local Media Consortium (LMC), a strategic partnership of local media companies, today announced that Nexstar Media Group, Inc., the second largest TV station operator in the country, has become the latest media company to join its strategic alliance of local multiplatform media and technology companies.
With 171 full power television stations in 100 markets reaching approximately 39 percent of U.S. television households and 50+ million unique users connecting to 120+ locally focused web sites, Nexstar will bring the LMC’s total membership to 1,700 print, broadcast and online media companies. The LMC now represents more than half of local broadcast news stations and two-thirds of local newspapers in the United States.
“At Nexstar Media Group we are committed to localism, innovation and growth. Our goal is to maximize every opportunity to become the local consumer’s and advertiser’s number one choice across all screens. Through our LMC membership, we will have the valuable opportunity to collaborate with other leading local media and technology companies, while further extending the reach and accessibility of Nexstar’s content and services,” said Tom O’Brien, Nexstar Media Group‘s Executive Vice President, Digital and Chief Revenue Officer. “We are pleased to join the LMC and look forward to working together with this distinguished group of media companies to develop new innovations and processes that help our industry meet the evolving needs and demands of our viewers, readers and advertising partners, while ensuring local media continues to thrive over the long-term.”
As a new member, Nexstar will benefit from the LMC’s established partners, including Google, Yahoo and Monster, which provide premiere technology and content solutions to the LMC’s members.
“The Local Media Consortium continues to attract the most loyal and engaged audiences across the web,” said Jason Washing, Director, Global Partnerships – News and Local Media, Google. “Adding Nexstar to their membership only solidifies LMC’s mission of connecting technology companies to our local communities and the information that impacts their daily lives. As a function of Google’s partnership with the LMC, Nexstar will have access to our joint initiatives that drive additional opportunities for the local news ecosystem for years to come.”
The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand-safe local digital properties at scale, and its membership spans more than 75 local media companies in top markets across the United States and Puerto Rico. The LMC audience footprint exceeds 157 million unduplicated monthly unique visitors, and LMC member companies served more than 4.5 billion page views to readers. The addition of Nexstar is expected to increase the LMC’s audience and further the LMC’s position as a premiere advertising network.
“As a trusted and respected local media leader, Nexstar is a valuable addition to our team of high-quality publishers and broadcasters,” said Rusty Coats, Executive Director of the LMC. “With journalists, anchors and employees that live and work in the local communities they serve, local media has a distinct competitive advantage in providing critical information and services in real-time. As the LMC continues to grow, we strengthen our efforts to sustain local journalism and the essential services our industry provides to local communities across the United States.”