March 8, 2017 Last Updated 3:35 pm

Rodale restructures organization: Adam Campbell to chief content officer, Bill Strickland appointed group editorial director

‘With this new organization in place, we have unified processes and streamlined team structure to unlock fresh opportunities for innovation and long term growth’

New York, NY – March 8, 2017 – Rodale Inc., the global health and wellness content company, today announced several key appointments and a new organizational structure: Adam Campbell has been named chief content officer; Ronan Gardiner has been promoted to chief advertising officer; and Bill Strickland has been appointed group editorial director. The announcement was made by Rodale Chairman and CEO Maria Rodale.

“Our primary goal is to ensure that we are aligned for growth, collaboration and efficiency,” said Rodale. “With this new organization in place, we have unified processes and streamlined team structure to unlock fresh opportunities for innovation and long term growth.”

Campbell assumes his role having served for the past year as the VP/managing director of the Direct Response and Specials department where he has been instrumental in bringing a number of successful branded books, DVDs and digital products to market. He was previously editor of and the fitness director of Men’s Health, where he helped significantly grow the brand’s digital audience. He will continue to report to Maria Rodale.

“Quality content developed with integrity is a top priority and deserves to be guided across all platforms with a careful hand,” said Rodale. “Widely respected as a strong leader and strategic thinker, Adam is invaluable to our team and the natural choice to help forward our content initiatives.”

In his expanded role, Campbell will retain oversight of the Direct Response team and will add management of Rodale Books, under Gail Gonzales, and Brand Editorial, under Bill Strickland.

With his promotion to group editorial director, Strickland will oversee all Brand Editorial teams. The editor-in-chiefs, David Willey, Amy Keller-Laird, Barbara O’Dair, and Matt Bean, will report to Strickland, as will Heidi Cho on the digital side. Melanie Hansche will continue to report to Cho. Strickland assumes this role having served as editor-in-chief of Bicycling since 2014, his second stint as editor-in-chief for the brand.

“A true company veteran who has been steeped in Rodale brands and culture for 23 years, Bill is an accomplished writer and author,” said Rodale. “He is also a visionary, well-respected manager who leads with the knowledge that our brands must continuously evolve to meet the needs and wants of our vast and diverse audiences.”

Leah Flickinger, Bicycling’s executive editor, has been named the interim lead editor at Bicycling.

Gardiner’s promotion to chief advertising officer is a new position for the company that will oversee an integrated group that focuses on print and digital advertising and marketing, domestic licensing, research, and events across all brands. He assumes the role having most recently served as VP, publisher/managing director at Men’s Health, where he helped drive advertising growth and brought some of the brand’s most notable campaigns and experiences to life, such as the Ultimate Men’s Health Guy Search.

Under the new structure, Managing Directors Laura Frerer-Schmidt, Zack Grice, Jessica Murphy, and Jeff Tkach will report to Gardiner, as will Corporate Sales, led by Renee Appelle, and Domestic Licensing. Gardiner will continue to report to Maria Rodale.

“Over the course of his 12 years at Rodale, Ronan has redefined success time and time again for the Men’s Health brand while playing an instrumental role in driving business growth across print, digital and mobile platforms,” said Rodale. “Ronan is a highly respected leader and team player who is ready to re-think and re-invigorate our advertising strategies.”

With the change in Gardiner’s role, Chris Peel has been appointed publisher, Men’s Health, and will assume responsibility for the brand’s day to day operations and business objectives. Peel was named associate publisher of Men’s Health in 2016 having previously served as the brand’s national advertising director. He will report to Gardiner.

“Respected by his peers and clients alike, Chris lives and breathes the Men’s Health brand and inspires his team to do the same,” said Gardiner. “His energy and collaborative spirit translates to the development of stellar campaigns and great relationships, and I look forward to seeing him drive continued success.”

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