February 28, 2017 Last Updated 4:12 pm

Google beats Apple to a low priced TV streaming service

At $35 a month, no contract, and with most of the major network channels included, YouTube TV looks to be the kind of cord-cutting streaming service many thought the other Silicon Valley guys were going to launch

This was supposed to be Apple’s thing, a slim TV streaming service that would offer the networks and some other channels, all for a low monthly price. But Google has beaten Apple to the punch and will be launching YouTube TV, priced at $35 a month – and with no contract to boot.

“There’s no question that people love TV, from live sports to breaking news to sitcoms and dramas,” Christian Oestlien, Product Management Director said in a company blog post. “But the truth is, there are a lot of limitations in how to watch TV today. Unlike online video, people can’t watch TV when they want, on any screen and on their terms, without commitments. Consumers have made it clear that they want live TV without all the hassle. They don’t want to worry about their DVR filling up. They don’t want to miss a great game or their favorite show because they’re on the go. They tell us they want TV to be more like YouTube.”

We’ll see, but the service does sound like what many thought Apple would have launch, oh, say two years ago. So, what was the hang up? Well, it is all about negotiating with the content providers, and frankly, Apple has Eddy Cue. ‘Nuff said.

Google’s service will have plenty of content: CBS, Fox, NBC, CBS, USA and FX, plus sports networks ESPN, Fox Sports and NBCSN.

The target audience for this is, of course, cord cutters – and there are plenty of those. Yes, HBO is missing, but they long ago introduced its own standalone service. CNN is off the list too, but that is fake news I understand so who cares? (Just kidding, of course)

There is talk about a mobile app, but I assume that is yet to launch (unless it will be built into an update to the existing YouTube mobile app.

There is a lot here, so best to simply reproduce the features published in the blog posts:

Here’s what YouTube TV offers:

  • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks. YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
  • A cloud DVR, with no storage limits. With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
  • A service that works great on all your screens. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
  • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right on the new YouTube TV app.
  • Six accounts, one price. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.

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