Route Fifty launches new, mobile optimized website
Part of Atlantic Media’s Government Executive Media Group, the relaunched site no has more ‘clearly defined and accessible topic verticals’
Washington, D.C. – February 23, 2017 – Route Fifty, the digital and events brand serving U.S. state and local governments as part of Atlantic Media’s Government Executive Media Group, relaunched its award-winning website yesterday. The new design employs improved functionality to facilitate greater best-practice sharing among its target audience, state and local government managers who make up 85 percent of the larger Route Fifty audience.
“We’re always looking for new ways to share the stories of government leaders who are solving complex issues at the state and local levels,” said Route Fifty Executive Editor Michael Grass. “Our revamped website is a great home to showcase the laboratory of ideas that we’ve built one story at a time.”
The new Route Fifty features new capabilities focused on enhancing the audience experience including:
More clearly defined and accessible topic verticals — Infrastructure, Management, Tech & Data, Smart Cities, Public Safety, Health & Human Services, and Finance — through a new navigation bar — enhancing the user experience with more easily accessible relevant news and information.
Mobile optimization allowing for more usable, easier to read news for the government workers on the go.
An events portal, where the Route Fifty audience around the country can come together in a virtual space to learn from each other.
“Through its coverage, events, and digital offerings, Route Fifty has continued to solidify its reputation as a digital media hub for connecting the people and ideas that are advancing state and local governance across America,” said Hilery Sirpis, Publisher of Route Fifty.
Route Fifty launched in April 2015 following the success of Government Executive’s State & Local channel, which proved there was a need for quality, broad-reaching coverage of news and ideas at the local government level. Serving an audience of readers from all 50 states that has doubled in size in its second year off the ground, the brand has set itself apart by focusing on innovative solutions to challenges developed by smaller governments that are typically limited by budget and resource constraints.
Route Fifty was named one of StateTech’s list of must-read state and local tech blogs, and received the Jesse H. Neal Award for Best Website in 2016.
Route Fifty’s website relaunch is sponsored by Amazon Web Services and Intel.