Rodale launches Men’s Health and Women’s Health Digital Media Editions in Japan
NEW YORK, NY — February 23, 2017 — Rodale Inc., the global health and wellness content company, today announced the launch of digital media editions of Men’s Health and Women’s Health in Japan through a partnership with Hearst Fujingaho Co., Ltd.
Hearst Fujingaho, the Japan unit of Hearst Magazines International, publishes the Japanese editions of the ELLE family, Cosmopolitan, Harper’s Bazaar, Esquire and more, as well as a variety of its own media brands.
“We are thrilled to bring the Men’s Health and Women’s Health brands to Japan, one of the largest media markets in the world, in partnership with Hearst Fujingaho,” said Rob Novick, Senior Vice President, Global Business Development. “With consumption of digital media accelerating in Japan, we are looking forward to creating health and fitness content that is tailored for the country’s tech-savvy, motivated audiences.”
Men’s Health Japan launches as a channel on the Men’s+ (http://www.mensclub.jp/menshealth/) media lifestyle site February 21; Women’s Health Japan will launch a standalone website early this coming summer.
Nicolas Floquet, Managing Director & COO of Hearst Fujingaho and publisher of Women’s Health in Japan commented that, “interest in fitness and healthy living are expected to grow in the next three years leading into the Tokyo Olympics, so the timing is perfect to introduce these two beloved brands in Japan. We are excited for Men’s Health and Women’s Health to bring readers the compelling content and tools they need to take action and make positive changes in their lives.”
In December 2016, Rodale announced plans to launch digital versions of Men’s Health and Women’s Health in Nigeria and Ghana in partnership with Ringier Africa Digital Publishing (RADP), the new media publishers of Ringier Africa.
Now reaching a global audience of 32 million, Women’s Health is the fastest-growing international women’s magazine brand. With a global print and digital readership of 60 million across 38 editions in 64 countries, Men’s Health is the biggest men’s magazine brand in the world.