February 15, 2017 Last Updated 1:18 pm

Time Inc., Jerry Bruckheimer TV in partnership to develop ‘Sports Illustrated: True Crime’ series

Time Inc. continues to use its magazine brands such as People and SI as a basis for creating long-form programming, working with outlets such as PBS, DirecTV and Animal Planet

The future of whatever will be left of Time Inc. is pretty clear, isn’t it? It’s not magazines. Gone are the publishers, gone are many of the brand specific sellers, and instead we have lots of video and programming, category sales, and editorial.

The company’s new CEO, of course, comes from the TV side of the business, and many publishers think video is the bright shiny new thing that will turn things around, so this is a very natural thing. The real question remains what happens to the magazines?

Meredith and Hearst are still rumored to be interested in many of them, and the weeklies could be the brands that the video content is built around, so maybe this will all fit into a coherent whole.

The latest news on this front is that Time Inc.’s Sports Illustrated will be partnering with Jerry Bruckheimer TV on a new series the storyline “athletes involved in criminal activity.” They will never run out of material.

Here is the press release on the partnership:

NEW YORK & LOS ANGELES – February 15, 2017 — Time Inc.’s Sports Illustrated (SI) and Jerry Bruckheimer TV (JBTV), have formed a development partnership to create a new series: Sports Illustrated: True Crime (working title). Inspired by the recently launched and highly-acclaimed SI True Crime investigation franchise, the partners are developing a long-form series that investigates the complicated truths and realities of athletes involved in criminal activity and misdeeds. The venture, soon to commence discussions with potential distribution partners, will have the added benefit of multi-platform editorial support from SI and Time Inc. Jerry Bruckheimer Television forever changed the landscape of television crime drama in 2000 with “C.S.I.: Crime Scene Investigation, which quickly became the number one show on television, as well as its spin-offs, “C.S.I.: Miami” and “C.S.I.: NY.”

“It’s always so exciting to develop new creative partnerships,” said Jerry Bruckheimer, “and we are really thrilled to collaborate with Time Inc. and Sports Illustrated on what we feel is the next step in our continuing efforts to bring crime drama to the next level on television.”

“We are excited to work with Jerry and his outstanding team as we continue to expand the Sports Illustrated brand of storytelling.” commented Bruce Gersh, Senior Vice President, Strategy and Business Development for Time Inc. “This is another example of the incredible strength and trust of Sports Illustrated, and the opportunities we are capitalizing upon to extend the brand to new audiences.”

Jerry Bruckheimer, Jonathan Littman and KristieAnne Reed will be Executive Producers. For Time Inc./Sports Illustrated it is: Gersh, Ian Orefice, Chris Stone, Jon Wertheim and Josh Oshinsky.

This deal represents the latest in long-form programming from Time Inc. which has a record number of projects underway including a two-night, four hour documentary on Princess Diana for ABC; “People Icons for ABC; the hit “People Magazine Investigates” for Investigation Discovery; Time’s “The Mars Generation” for Netflix; Beyond a Year in Space”, the sequel to the Emmy-nominated “Year in Space”, produced in partnership with PBS; The Making of SI Swimsuit 2017” for DirecTV Now; and “Puppy Bowl: Where Are They Now” for Animal Planet.

Jerry Bruckheimer Television, whose global brand of excellence and innovation has dominated the medium for nearly 20 years, recently debuted “Training Day” on CBS in addition to its hit crime fantasy series “Lucifer” on FOX and the ten-time Emmy Award winning reality competition series “The Amazing Race,” also on CBS.

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