Univision Communications to broadcast Liga MX soccer games in English via Facebook Live
Translations.com launches new Spanish-language website for Apartments.com
NEW YORK, NY – February 13, 2017 — Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced a deal that will bring the live stream for select matches from Univision Deportes’ comprehensive portfolio of Liga MX, the most-watched soccer league in the U.S., directly to fans in English via Facebook Live this season. Kicking off Saturday, February 18 and continuing throughout 2017, fans can stream Liga MX matches in the U.S., in real-time on the Univision Deportes Facebook Page and via Facebook’s Video tab.
Liga MX, the Mexican soccer league, consistently attracts more viewers than all other soccer properties, including the English Premier League. Univision Deportes, the undisputed home of soccer in the U.S., has the most comprehensive portfolio of exclusive Liga MX rights.
“Univision’s unparalleled soccer productions and coverage have always garnered great engagement from not only Spanish-speaking viewers, but English-speaking fans as well. Our Facebook partnership is an exciting opportunity for these fans to experience this great soccer in the language of their choice,” said Tonia O’Connor, chief commercial officer and president of Content Distribution, UCI. “TV options have evolved from broadcast to cable to SVOD. Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English.”
Dan Reed, Facebook Head of Global Sports Partnerships, added: “We’re thrilled Univision is bringing Liga MX matches to Facebook. The move enables Facebook’s passionate community of soccer fans to watch, share, talk about and react to one of the sport’s most exciting leagues – all in one location. We are also committed to supporting Univision Deportes as it explores innovative ways to complement its television broadcasts. By delivering unique broadcasts via Facebook Live, Univision Deportes is able to further reach new audiences in a truly interactive and social manner.”
President of Univision Deportes Juan Carlos Rodriguez commented: “We strive to connect our audience with their passions, and we know that Liga MX fans are always looking for more ways to experience their favorite league – whether they are at home or on the go. Now Facebook will bring the passionate and loyal fans of the most-watched soccer league in the U.S. their favorite matches to its Facebook Live platform, where Univision Deportes can also be the first to engage a new, dedicated audience in today’s mobile and connected world.”
Univision Deportes will stream 46 Liga MX matches including playoff games in 2017 via Facebook Live. Further terms of the agreement were not disclosed.
Univision Deportes, the destination of choice for soccer fans in the U.S., is the award-winning multiplatform sports division of UCI that includes UDN, the No. 1 Spanish- language sports network in the U.S. It is the home of Liga MX, the highest-rated club soccer league in the U.S. across all networks, and it carries the rights to 17 of the 18 teams in the league.
NEW YORK, NY – February 13, 2017 — Translations.com, a division of TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced the launch of a new Spanish-language website for Apartments.com. The new website, Apartamentos.com, comes as part of Apartments.com’s initiative to expand their online presence, making them the only exclusively Spanish apartment listing site in the United States.
To create and deploy the Spanish-language website, Apartments.com deployed Translations.com’s GlobalLink technology to streamline the localization process, using an innovative workflow involving machine and human translation. Translations.com’s Brand Captain program was implemented to include the staffing of industry experts responsible solely for brand management in the localization process.
“We’re very proud of our new Spanish-language website, Apartamentos.com, which gives the same immersive experience to Spanish-speaking renters as our industry-leading Apartments.com,” said Fred Saint, President of Apartments.com. “Translations.com’s GlobalLink technology is a quick, efficient, and strategically important solution that allows us to expand our cultural reach and further develop our business.”
“Apartments.com is changing the apartment rental industry for the better by offering cutting-edge solutions for both renters and landlords,” said Phil Shawe, Co-CEO of Translations.com. “We’re thrilled to see that this inclusion extends to Spanish-speaking visitors, and look forward to supporting their multilingual strategy as they enter new markets.”
Co-CEO Liz Elting remarked, “For an industry pioneer like Apartments.com, making sure that web content in other languages is on-message and on-brand is crucial. We’re excited to support their objective of providing visitors with an enhanced in-language website experience to better link renters with residences.”