The New York Times partners with music streamer Spotify on new digital subscription offer
A one-year digital subscription for $5 per month gets new subscribers free, unlimited access to Spotify Premium
This website has been highly critical of the way newspapers fail to market themselves aggressively these days, so it should be pointed out that this new promotion from the NYT is exactly the kind of marketing and promotion that I have been advocating. For $5 a week, new subscribers can receive unlimited access to the paper’s website plus a subscription to Spotify.
For Spotify, the deal also makes sense as the music streaming service is in a very competitive space. Also, let’s be honest, this promotion will not bring in millions of new listeners, so it won’t be costing Spotify all that much.
Of course, I already subscribe to both at this point, so I obviously don’t qualify. But if you were thinking about trying either service now is the time.
NEW YORK, NY – February 8, 2017 — The New York Times today announced that new Times digital subscribers who sign up for a one-year All Access subscription will receive free, unlimited access to Spotify Premium. The special offer requires a one-year commitment and is available for a limited time to U.S. residents who are not current subscribers to The New York Times or Spotify Premium. The subscription is available at nytimes.com/spotify.
For $5 a week, subscribers will receive unlimited access to NYTimes.com and its mobile apps, plus unlimited access to Spotify’s catalogue of more than 30 million songs and two billion playlists. The offer is designed to enrich the lives of subscribers by providing access to all the news and all the music they need to stay informed and be entertained throughout their day.
“At The Times we are not only dedicated to helping our readers understand the rapidly changing world around them, but also to helping them live better lives,” said Meredith Kopit Levien, executive vice president and chief revenue officer, The New York Times Company. “News and music have gone hand-in-hand since the early days of radio, and because personalization and curation are central to what both The Times and Spotify do so well, we created an experience for Times readers that gives them access to all the news and all the music that they want in one premier subscription.”
In addition to unlimited access to Times content and Spotify’s entire music library, the subscription also includes all of the benefits of Times Insider, including: exclusive behind-the-scenes insights into how The Times works via the Insider page on NYTimes.com, podcasts and live events; access to T Books, The Times’s library of more than 120 e-books curated by Times editors plus two new T Books each month; and two complimentary digital subscriptions to The Times to share with friends or family (Spotify Premium access is not included in the bonus subscriptions).
With an annual retail value of $120, a Spotify Premium subscription offers instant, on-demand access to more than 30 million songs at the highest audio quality – with zero ads. Spotify Premium subscribers can download music to the app so it’s available to play even without an internet connection.
Music fans can also stay on top of the latest in pop and jazz with reviews, interviews, podcasts and more from Times music critics by signing up for Louder, The Times’s just-launched music newsletter.