Nielsen sells its book market information and research services division to NDP Group
Buyer will no will offer sales tracking for physical and digital books as well as buyer demographics and insights into print and digital preferences and trends
Port Washington, NY, January 20, 2017 — The NPD Group announced that it has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®. These services will be part of NPD Book, a new U.S. practice area that complements NPD offerings for more than 20 industries, expanding NPD’s expertise in tracking and anticipating industry trends and consumer behavior.
With the acquisition, NPD will offer sales tracking for physical and digital books as well as buyer demographics and insights into print and digital preferences and trends. BookScan is the largest point-of-sale tracking service for English-language books in the U.S., tracking approximately 85% of U.S. retail sales of physical books. PubTrack Digital offers a comprehensive view of the digital market based on information from more than 30 publishers. BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet® will also now be NPD-branded services in the U.S.
“Industry expertise is a hallmark of NPD, and we are excited to add services for the book industry. Like many of our industries, publishing is experiencing rapid and dramatic change. By combining data and industry expertise, we will be able to give the industry a winning advantage in understanding and anticipating trends,” said NPD President and Chief Operating Officer Karyn Schoenbart.
Nielsen will provide operations support for NPD BookScan and the related U.S. services during a transition period.
Nielsen will also continue to own and operate Nielsen Book outside of the U.S. in nine countries as well as in any international expansion markets. As a leading provider of search, discovery, commerce, consumer research and retail sales analysis services for the international book industry, Nielsen Book includes: Nielsen BookScan, Nielsen BookData, Nielsen Books & Consumers, Nielsen BookNet, Nielsen PubEasy, Nielsen PubTrack Digital, and the UK ISBN Registration Agency.