January 9, 2017 Last Updated 2:23 pm

Hearst launches Global Digital Commercial Team, lead by Tracy Yaverbaun, Global VP, Digital at Hearst Magazines International

Team additions: Chris Porter appointed Digital Director to lead the sales function from London; Gianluca Ena has been appointed Global Digital Account Management Director; Saverio Schiano has been appointed International Business Director and will lead digital efforts in Milan

London,  UK – January 9, 2017 — Hearst Magazines, the publisher of Cosmopolitan, Good Housekeeping, ELLE, Esquire and Harper’s Bazaar, has launched its first Global Digital Commercial Team, providing global digital solutions for international clients.

Lead by Tracy Yaverbaun, Global Vice President, Digital at Hearst Magazines International, the team will work with the world’s leading advertisers to drive excellence in global branded content partnerships, allowing Hearst’s customers to reach their desired audiences across all relevant digital platforms at scale.


Left to right: Chris Porter, Gianluca Ena and Saverio Schiano

Today, Hearst Magazines announced several key hires for the group in London and Milan. Chris Porter has been appointed Digital Director to lead the sales function from London. Porter joins from Facebook where he has worked since 2009, holding a number of positions including Client Partner and most recently Head of Luxury and Apparel. He begins his new role on 9 January.

Gianluca Ena has been appointed Global Digital Account Management Director, and will oversee the global digital account management and ad operations team in London. He joins Hearst Magazines on 29 January from Twitter, where he is currently Head of Performance. Ena previously held positions at Airbnb and Facebook, where he was CEEMEA Global Marketing Solutions Manager.

Saverio Schiano has been appointed International Business Director and will lead digital efforts in Milan, and starts in his new role on 1 February. Most recently Schiano co-founded his own business, 360Music, a VR 360-degree music platform. Prior to that, he held roles at companies including Buzzmyvideos, Facebook and Google.

Yaverbaun joined Hearst in August 2016 from Instagram where she was Head of Brand Development EMEA. Prior to that, she was Group Director of Retail at Facebook and has sat on the Digital and Technology Advisory Board for the British Fashion Council. She is based in London and reports into Michael A. Clinton, Hearst Magazines President, Marketing and Publishing Director.

The team also includes Simon Reed, Hearst’s International Trading Director who joined from AOL in May 2016, and Christina Watson, Hearst’s Digital Business Director. Both Reed and Watson are based in London.

Clinton said: “Marketers are looking for creative global solutions at scale, and with our portfolio of brands in key markets around the world, we are in a unique position to provide trusted editorial environments and reach consumers in a way that works.”

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