January 9, 2017 Last Updated 10:54 am

Andy Hawk named Managing Director of Active Interest Media’s Mountain Group

Also announced today, Michael Henry has joined as Chief Financial Officer, replacing Brian Sellstrom, who is retiring after ten years with the company

Boulder, CO – January 9, 2017Active Interest Media  today announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio of Mountain Group properties, including SKI magazine, Warren Miller Entertainment and Custom Production and the SIA Snow Show Daily.

“Under Hawk’s leadership, Warren Miller has emerged as one of AIM’s best-performing brands this year,” says Andrew Clurman, AIM’s President and Chief Executive Officer. “Hawk has demonstrated great leadership of the Warren Miller team, and his compelling ideas to innovate and grow the entire Mountain Group make him the ideal person to lead AIM’s Mountain brands.”

In addition to these marquee brands, the Mountain Group offers online courses as part of AIM’s Adventure University and partners with key snowsports industry clients to provide strategic marketing solutions through AIM’s marketing services division, Catapult Creative Labs.

“This is an incredible time to be stepping into this role with the Mountain Group,” says Hawk. “Snowsports enthusiasts have long seen SKI and Warren Miller as their beacons of stoke, and what we have on tap for those brands is innovative and forward-looking. Now having all of our staff expertise aligned to provide consumer education content and world-class marketing services provides endless potential for our group and our clients.”

Hawk joined AIM in 2013 as Director of Industry Partnerships for Warren Miller Entertainment, and was subsequently promoted to Managing Director. During his tenure, the company’s revenues grew substantially through innovative video production and television partnerships. He began his career as SKI’s marketing intern in 2001, before becoming an advertising sales rep. He later served as publisher of Ski Racing magazine and then as marketing director for the Professional Ski Instructors of America and the American Association of Snowboard Instructors.



Boulder, CO – January 9, 2017Active Interest Media announced today that Michael Henry has joined the company as Chief Financial Officer.

Henry has 20 years of experience in media finance. Prior to joining AIM, Henry served as SVP of Finance and CFO at the Denver Post for over four years, during which time he doubled the company’s EBITDA, reduced operating expenses substantially, and improved company cash flow through subleasing activities. He has years of experience working with private equity, and along with his strong finance skills, he has a proven track record in strategic planning and executing strategies that meet the demands of today’s challenging media world.

“We are thrilled to have Michael join the leadership team of AIM at this exciting time. His breadth of experience in managing traditional and emerging media forms is tailor-made to help us achieve our next phase of growth,” said Andy Clurman, AIM CEO.

“I am very excited to be joining AIM and working directly with Andy and the leadership team. My background and skillset will aid in the continued growth and strategic direction of the company,” said Henry.

Prior to the Denver Post, Henry spent 16 years at Freedom Communications, ultimately serving as CFO for the Orange County Register. As General Manager and CFO, Henry oversaw 900 employees, improved circulation revenue and digital ad revenue, and grew non-traditional revenue streams

Henry will replace Brian Sellstrom, AIM’s current CFO, who is retiring after ten years with the company.

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