CyberAlert rebrands as Glean.info
Company says it changed brand name to Glean.info – pronounced ‘glean dot info’ – because the term ‘cyber’ has become associated with computer hacking
STRATFORD, Conn. – December 29, 2016 –– CyberAlert LLC, a long-established online media monitoring and measurement firm based in Stratford, CT and Durham, NH, has rebranded as Glean.info (www.glean.info) and has completely revamped and upgraded its media monitoring and measurement services.
The company changed its brand name to Glean.info because the term “cyber” has become associated with computer hacking. The new brand name is pronounced “glean dot info.”
“The new Glean.info brand reflects the company’s enhanced media monitoring capabilities, high-quality data, superior analytics, and, most importantly, its unmatched ability to deliver in-depth media intelligence for PR, marketing, corporate communications, and competitive intelligence,” said Glean.info CEO Doug Chapin. “As part of the rebranding, we have developed a totally new and fully-integrated dashboard with dozens of new metrics for news and social media and a very easy to use interface that delivers businesses and non-profits today’s most advanced media measurement with customized analytics.”
Founded almost 20 years ago by PR veteran William J. Comcowich, CyberAlert was one of the first media monitoring companies to focus on collecting media mentions from online sources. It has served the media analytics needs of thousands of companies, not-for-profit and government organizations, and PR and marketing agencies.
New Glean.info Media Analytics
“This upgrade is by far the most sweeping and innovative in the company’s history and represents a new, more innovative, effective and impressive approach to media analytics,” said Comcowich, who serves as an advisor to Glean.info and a member of its board of directors. “It’s the first media analytics service to incorporate the types of metrics that c-level executives want to see.”
According to measurement expert Katie Paine, CEO of Paine Publishing, Glean.info’s new interface takes functionality to a whole new level, “To say that Glean.info is the new version of CyberAlert is the equivalent of saying that a Fitbit is just an upgraded watch,” Paine writes in The Measurement Advisor. By integrating all news, social media and owned media, the new Glean.info dashboard can offer new metrics and advanced analytics that deliver unmatched insights on the full range of corporate communications.
Glean.info offers a 14-day media monitoring free trial and an in-depth demo of its new media measurement dashboard.
Customized Analytics with Human Analysts
The rebranded Glean.info offers customized media analytics solutions and a full range of monitoring services across all types of traditional and social media. Its standard service packages include a fully automated media analytics service without human analysis at lower cost. It also offers analytics programs that combine its advanced software with human analysis to deliver the most accurate analytics and useful insights possible. “Our well-trained and very experienced analysts are among our greatest strengths,” Chapin said. “They are able to assess clips with greater depth and accuracy than any of today’s software can and they offer clients more meaningful insights on the impact of their PR and marketing programs.” The human analysts assess news and social media mentions for sentiment, messages, prominence, dominance and other qualitative factors requested by clients. They also evaluate social media content to identify emerging issues or areas where the client’s products and services outshine competitors.
The new dashboard and all Glean.info services are fully customizable for each client. Large global organizations with multiple lines of business can easily create dashboards for specific brands, divisions, and geographies. Public relations professionals monitoring a crisis or a campaign can create specific views, filters, and dashboards. Glean.info will also create new custom metrics for clients.
One of the dashboard’s main benefits is its ability to provide a single overview of how earned media or social campaigns are impacting key business objectives, Paine says.
“Want to know the impact of media quality on conversions or engagement? The answer is just a couple of clicks away,” she says. “And it continuously updates as new data becomes available.”
“Best of all, Glean.info is still a bargain compared to other integrated dashboard systems,” Paine adds. “Depending on how many data sources you need to monitor, how complex your dashboard needs to be, and whether you need human coding or not, you can start gleaning info for under $1,000 a month.” Starting price for news and social media monitoring without human analysis is under $500 per month.
Media Monitoring and Measurement Features
The new and rebranded service offers:
- Comprehensive monitoring of online news, print news, U.S. TV and radio news, and worldwide social media. The online news component monitors 65,000+ news sources worldwide in 191 countries in over 300 languages including Chinese, Japanese, Arabic, Russian and Korean. The system also monitors over 90 million blogs. The standard social media monitoring package tracks Facebook, Twitter and LinkedIn. The system can monitor any other social media network requested by the client including Pinterest, Instagram and Snapchat at additional charge.
- Advanced keyword search features to ensure the most accurate search results that virtually eliminate irrelevant or extraneous media items.
- Personalized, automated alerts of media mentions that are designed and formatted around the graphic standards of each client.
- Executive news brief that condenses hundreds of news clips into a concise 5 to 10-minute “read” focused exclusively on relevant news that impacts your company.
- A redesigned filtering system to segment media mentions in most any way the client chooses.
- A universal search function that enables clients to search a two-year media archive with any key words or phrases and receive immediate search results within the dashboard.
- Ability to integrate owned website data and other marketing data into dashboard results.
- Superb customer service from knowledgeable, well-trained and respectful analysts.
- Service agreements that do not bind clients to yearly commitments.