December 5, 2016 Last Updated 1:18 pm

Lucas Grindley named editor-in-chief of The Advocate

Gridley has been with Here Media, owner of The Advocate, since 2001, previously serving as editor of Adocate.com and head of digital strategy

LOS ANGELES, Calif. – December 5, 2016 –– Here Media today named Lucas Grindley editor in chief of The Advocate, the world’s leading source for LGBT news and information. Grindley expands his duties while continuing as editorial director and senior vice president for Here Media, the leading LGBT news and entertainment media company. Grindley succeeds The Advocate’s current editor in chief, Matthew Breen, who served as editor in chief for the past six and a half years.

“So much has changed for the better, and yet the mission of The Advocate feels as vital now as it did when founded 50 years ago,” said Grindley. “All Americans face massive challenges to LGBT principles of equality, fairness and justice. Whether it’s the next four years or the next 50 years, let there be no doubt The Advocate will fight for our shared principles no matter who is victim of discrimination or shaming or outright hatred. I’m honored to serve as editor in chief and hope I can make a difference to the people who trust our magazine.”

As editor in chief, Grindley will lead The Advocate into its 50th year as the LGBT community’s news publication of record. He continues The Advocate’s tradition, since 1967, of delivering in-depth analysis of issues critical to the LGBT community. But he has already begun positioning the brand as an intersectional voice to combat what he calls “President-elect Donald Trump’s anti-equality agenda.” Immediately after Election Day, Advocate.com launched a weekly email newsletter and video series, “The Resistance.”

Grindley has led coverage on Advocate.com through two consecutive Supreme Court decisions on marriage equality, the Pulse tragedy in Orlando, and he aggressively raised awareness about using PrEP to combat HIV by publishing a new story every day for 31 consecutive days in 2014. Since joining the Here Media team, Grindley has more than doubled the average monthly unique users to Advocate.com.

“Lucas exemplifies the best of 21st-century journalism. His keen mind, social media savvy, and digital acumen have transformed The Advocate into a model of multiplatform content delivery,” said Paul Colichman, CEO of Here Media. “The National Lesbian and Gay Journalists Association honored his devotion to our community this summer by naming him LGBT Journalist of the Year. I can think of no better person to helm The Advocate during our 50th anniversary year. Our founders would be so proud.”

Here Media today also named Diane Anderson-Minshall as editorial director for The Advocate’s print incarnation, with her company Retrograde Communications assuming responsibility for production of the print magazine. Anderson-Minshall most recently served as The Advocate’s editor at large. She will expand her duties while continuing as editor in chief for Plus magazine, a leading provider of HIV-related health information serving consumers, AIDS service organizations, policy makers, and health care professionals.

Grindley joined The Advocate in 2011 after serving as online managing editor for National Journal magazine in Washington, D.C. He led Advocate.com to a win in Folio magazine’s 2016 Eddie Digital Awards as the nation’s top consumer news magazine website. NLGJA named Grindley as its 2016 Sarah Pettit Memorial Award winner for “LGBT Journalist of the Year.”

Anderson-Minshall has nearly two decades of senior-level magazine industry experience. In addition to founding and/or leading three major women’s alternative magazines, her writing has appeared in numerous publications, including People, Seventeen, New York Times, USA Today, as well as dozens of newspapers and several anthologies.

The Advocate is currently available to consumers via the print publication, online at Advocate.com and via mobile devices. Like The Advocate on Facebook at www.Facebook.com/TheAdvocate and follow The Advocate on Twitter and Instagram at @TheAdvocateMag.

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