Cumulus Media licenses Veritone’s Cognitive Media Platform to provide audio capture, indexing and analytics
NEWPORT BEACH, Calif. – November 30, 2016 — Veritone, Inc., a leading provider of cloud-based artificial intelligence media analytics and cognitive solutions, today announced that it has signed agreements with Cumulus Media New York, Los Angeles and Chicago to license Veritone’s first-of-its-kind Cognitive Media Platform to provide near real-time audio capture, indexing and analytics for select Cumulus Media terrestrial stations. A leader in the radio broadcasting industry, Cumulus is one of the latest companies to team with Veritone to revolutionize broadcast radio by using its innovative and unique technology, which allows companies to fully analyze the effectiveness of their advertising.
Cumulus Media will harness the power of Veritone’s CMP to index and package audio content, transcribe broadcast media and measure advertising efficacy, in ways previously unavailable, to satisfy the rapidly multiplying demands for actionable media intelligence from brands, businesses and advertisers. Currently, Cumulus radio programming in New York, Los Angeles and Chicago is being ingested and recorded in real-time, and these key markets are leveraging the capabilities of Veritone’s CMP to index, organize and make this content searchable and accessible in the cloud.
“We were seeking a solution that could index and analyze our broadcast programming, to provide our advertising partners with increased visibility, transparency and accountability,” said Chad Lopez, Vice President and Market Manager, Cumulus Media New York. “The combination of Veritone’s cloud-based indexing and storage solutions, coupled with its powerful search and discovery capabilities, made Veritone the only choice for us to extend customer engagement.”
Veritone’s platform currently ingests thousands of hours of audio and video content daily, leveraging its powerful suite of over 30 integrated cognitive engines, including natural language processing, logo detection, voice fingerprinting, facial recognition and object detection, creating a rich and actionable database and index.
“We are excited to be working with Cumulus Media and its radio stations. Our Cognitive Media Platform and its powerful indexing and analytics suite will enable them to provide their advertising clients with unmatched ad verification, content segmentation and integrated audience analytics,” said Ryan Steelberg, President, Veritone Media.