Mitch Herckis named first Senior Program Director at the digital news brand Route Fifty
Before joining the Atlantic Media-owned Government Executive Media Group, Herckis was Director, Education, State & Local Government at FireEye, Inc.
WASHINGTON, D.C. – November 29, 2016 — Mitch Herckis will be Route Fifty’s first Senior Program Director, Constance Sayers, president of Government Executive Media Group (GEMG) announced today. Route Fifty is GEMG’s digital news and events brand connecting state, county, and city governments as part of Atlantic Media.
In this role, Herckis will be responsible for creating and executing wraparound editorial programs, including special digital projects, live and online events, trade show extensions, and other editorial programming that complements Route Fifty’s editorial offerings and brings its message to a wider audience. In addition, Herckis will support strategic planning, messaging, and outreach to state and local leaders, serving as a voice for Route Fifty and a conduit for inclusion of diverse voices on issues impacting these leaders.
“Mitch exhibits the instincts and expertise necessary to inform public sector decision-makers and connect our clients,” Sayers said. “This investment in dedicated resources for Route Fifty emphasizes our commitment to executing the mission of the government. I believe his experience will be very valuable in helping us accelerate and grow the great work this brand produces.”
Herckis joins Route Fifty at a time of historic growth and expansion for the brand. Since January, the brand’s revenue has grown just over 100 percent, while year-over-year monthly uniques have increased by 38 percent. Route Fifty was also recently named a Jesse H. Neal Award recipient for Best Website.
Among its audience of state and local government leaders and managers, Route Fifty has established itself as the digital media company that specializes in investigating and distributing best practices for its niche audience. With an engaged community of government decision-makers, Route Fifty provides a daily laboratory for collaboration across U.S. states, regions and cities.
Advertisers use Route FIfty’s innovative portfolio of digital and event education products to target specific governments and people, convene community leaders, and build content and experiences that drive buying behaviors. A typical engagement with Route Fifty produces a list of dedicated, qualified sales leads in a given market, product or geographic area.
Herckis has spent more than 15 years focused on government relations and public policy on behalf of nonprofit organizations and the private sector. Most recently, he served as Director for FireEye’s state and local government programs, where he provided outreach, awareness, relationship management, business development, and government relations expertise for state, local, and national efforts on behalf of one of the world’s most advanced cybersecurity companies.
Prior to joining FireEye, Herckis was the Director of Government Affairs for the National Association of State Chief Information Officers, a non-profit association representing the chief information officers of the states, and the Senior Legislative Counsel and Principal Associate for Federal Relations at the National League of Cities.