Valassis acquires ‘House2Home Showcase’ magazines
The House2Home Showcase home improvement-themed magazines operates in the Phoenix and Sacramento markets
LIVONIA, Mich. – November 28, 2016 — Valassis, a leader in intelligent media delivery, announced today that House2Home Showcase magazine will join Clipper, the Valassis-owned shared mail brand, further consolidating its presence in the hyperlocal marketing industry. House2Home Showcase magazine operates in the Phoenix, AZ and Sacramento, CA markets. The up-scale home improvement-themed magazine reaches approximately 200,000 high-end homeowners, 12 times a year.
Valassis accelerated its expansion into the local market with the acquisition of Clipper Magazine in late 2015, followed by SuperCoups of Atlanta in August 2016 and Clipper Market Place AZ in Sept. 2016. The acquisition of House2Home Showcase furthers Valassis’ goal of growing its intelligent media delivery across the country.
“By bringing House2Home Showcase magazine into the Valassis family we continue to build upon our local market initiative,” said Wayne Powers, Valassis chief revenue and operating officer. “We are committed to our small and medium-sized business clients and merchants while effectively delivering relevant, local offers to consumers.”