Meredith names Liz Vaccariello editor-in-chief of the Meredith Parents Network
Vaccariello was previously chief content officer and editor-in-chief at Readers’s Digest, before that editor-in-chief at Rodale’s Prevention magazine
NEW YORK, NY – November 17, 2016 — Meredith Corporation, the nation’s leading media and marketing company serving more than 100 million unduplicated American women and three out of four U.S. Millennial women, today announced that Liz Vaccariello has been named Editor-in-Chief of the Meredith Parents Network.
In her new role, Vaccariello will serve as the editor-in-chief for the Meredith Parents Network stable of leading titles, including Parents, Fit Pregnancy and Baby, Family Fun, Parents Latina, and Ser Padres as well as Meredith’s Hispanic beauty and women’s lifestyle title, Siempre Mujer.
“Liz has an outstanding track record with many of the industry’s leading brands,” said Jon Werther, Meredith National Media Group President. “We are confident that her leadership of content creation for our Meredith Parents Network titles will continue to enhance the already strong leadership position that they enjoy today.”
Vaccariello comes to Meredith from Trusted Media Brands, Inc., where she served as Chief Content Officer for Reader’s Digest since 2011. During this period, she led a print and digital refresh of the brand to appeal to a new generation which resulted in several years of increased newsstand sales, and a jump in unique visitors on the digital site by over forty percent. Her background also includes serving as Editor-in-Chief of Rachael Ray Every Day; Editor-in-Chief of Prevention; Executive Editor of Fitness; and Editor-in-Chief of Cleveland Magazine over an impressive 25-year career.
Vaccariello regularly appears on national broadcast media including such outlets as The Today Show, CBS This Morning, Good Morning America, and Dr. Oz. In addition, she is the author of nine New York Times best-selling books, including Flat Belly Diet! and 21-Day Tummy.
She has received numerous awards and honors over her distinguished career and is a frequent speaker at major summits presented by the MPA, Folio, MIN, and Digiday among others.
“This is an incredibly rich opportunity to help shape a powerhouse portfolio of brands that serve and inspire the growing, coveted audiences of Millennial and Latina women. I am thrilled to return to Meredith,” said Vaccariello.
Vaccariello, who is the parent of twin daughters, earned BA in Communications with Distinction from the University of Michigan. She will be based in Meredith’s New York offices on Third Avenue.
Vaccariello will begin her new assignment effective November 28. She replaces Dana Points, who is leaving to pursue a new endeavor.