November 14, 2016 Last Updated 9:39 am

Google unveils updated Google Play Music app – more machine, less human

The search giant Google today unveiled a new Google Play Music app for AndroidiOS and the web. It’s pitch is that the app will deliver to listeners music “based on where you are and why you’re listening — from relaxing at home, to powering through work, to destressing at the airport, and everything in between.”

“To provide even richer music recommendations based on Google’s understanding of your world, we’ve plugged into the contextual tools that power Google products. When you opt in, we’ll deliver personalized music based on where you are and why you are listening — relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between. Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library,” wrote Elias Roman, lead product manager for Google Play Music.


That paragraph above was placed under a subhead reading “Don’t Think Twice, It’s All Right” – obviously channelling Bob Dylan, but it kind of insulted me. When I listen to music I don’t turn off my brain.

I suppose I am not the target audience here (duh), so I guess I shouldn’t take it too personally. But if Google – or Pandora or Apple or Spotify, or Amazon Music – think they know what I want to listen to at any given time then they really are living in a bubble of their own making.

Nonetheless, I’ll give it a shot, maybe they can change my mind.

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