Star Tribune Media Co. to launch quarterly magazine for newspaper subscribers next year
MINNEAPOLIS, Minn. – November 2, 2016 – Star Tribune Media Co., Minnesota’s largest media company, today announced its launch plans for Star Tribune Magazine, a quarterly publication that will be delivered to more than 225,000 subscriber households. Star Tribune Magazine will be available in the 13-county Minneapolis–St. Paul metro area starting in April 2017.
Under the direction of Sue Campbell, assistant managing editor for features, the glossy, high-end tabloid will feature deep, compelling reads on the issues and characters shaping life in the Twin Cities and Minnesota, as well as more of the wide-ranging lifestyle content that Star Tribune readers value—spanning home design and décor, food, fashion and more. Each issue of Star Tribune Magazine will feature 100-percent new content from Star Tribune’s award-winning newsroom with no overlap or duplication with the weekday or Sunday editions.
Significantly, each quarterly issue will put a spotlight on areas of particular interest to both readers and advertisers: home and garden (spring), health and wellness (summer), travel (fall), and fashion and style (winter). The format, frequency, and editorial direction of Star Tribune Magazine will also provide a complementary and cost-efficient marketing vehicle for advertisers targeting metro Twin Cities households. The unique, original content and high production values will offer a premium advertising environment, while the quarterly frequency and competitive pricing will make it easy for advertisers to fit Star Tribune Magazine into their promotional mix.
“Star Tribune Magazine represents an exciting new opportunity for advertisers that want to cost-effectively engage the attractive demographics of our audience,” said Mike Klingensmith, publisher and chief executive officer. “We believe this blend of thoughtful long-form content and upscale visuals will spur readers to spend more time with a Star Tribune product—well beyond our customary 24-hour cycle. We’re confident this new and attractive publication will become a popular fixture in the local media mix.”