Undertone launches Expandable Teaser ad format
NEW YORK, NY & TEL AVIV, ISRAEL – November 7, 2016 – Undertone, a division of Perion Network Ltd. , and a leader in high-impact digital advertising solutions for brands, today announced the general availability of the Expandable Teaser ad format following successful beta testing with clients including BMW and Major League Soccer. The cross-screen format provides brands an innovative way to grab attention and drive engagement through great creative that enables consumers to control the advertising experience. The Expandable Teaser format is one of the first in digital advertising to be aligned with the Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) LEAN Principles.
“The launch of Expandable Teaser ads continues the evolution and broadening of Undertone’s product portfolio,” said Undertone President Rob Schwartz. “With this new format, consumers have more control of the engaging and interactive features that connect them with the advertising experience. Brands like BMW now have more ways to attract consumers utilizing the stunning creative, innovative formats, and great service they have come to know and love from Undertone.”
Built to be mobile-first, but available across devices, the Expandable Teaser format animates a teaser ad above the content of a website, expanding when clicked by a consumer. A content overlay experience with a persistent and non-distracting presence on the page then appears. When prompted, it becomes an expanded canvas for brands to create experiences that engage their target audiences.
The IAB Tech Lab released its LEAN Principles — Light, Encrypted, Ad choice supported and Non-invasive ads — in the fall of 2015, addressing the challenge posed by ad blocking and encouraging the industry to optimize the user experience. These principles were set to help guide the next phases of advertising technical standards for the global advertising supply chain.
For more information about the Expandable Teaser format, please visit: http://www.undertone.com/format/expandable-teaser/.