INVNT appoints Daniel McLellan and Michael Piatt as Directors of Strategic Accounts
The Time Inc. unit collaborates with brands to launch products, build brand allegiance, create demand and align organizations with target audiences worldwide
NEW YORK, NY – November 8, 2016 — Time Inc.’s INVNT today named Daniel McLellan and Michael Piatt Directors of Strategic Accounts, reporting to Matt Schrader, Managing Director of Strategic Accounts, effective immediately. McLellan and Piatt are responsible for driving INVNT’s revenue growth and enhancing the company’s successful client relationships. They will be based in the New York office.
Left: Daniel McLellan Right: Michael Piatt
“Daniel and Michael are seasoned marketing and digital professionals with the sales experience and creativity necessary to scale INVNT’s business and attract global clients,” said Scott Cullather, Global Managing Partner of INVNT. “Daniel’s extensive experience developing and executing sales strategies and Michael’s diverse selling portfolio and excellent relationships with agencies will be assets to our team.”
McLellan joins Time Inc. from Frost & Sullivan, where he spearheaded and executed the company’s B-to-B sales cycle, including market identification, prospecting, proposal writing and presentations, sales and account management. Piatt previously served as Director of New Business for BMKD Health, where he was responsible for securing clients for the firm across the pharmaceutical, consumer products and technology categories.