November 2, 2016 Last Updated 4:11 pm

Facebook blows out its numbers once again: revenue up bigly

The earnings reports of some companies are full of fluffery, such as Amazon, which includes a long list of accomplishment each quarter, but no actual detail of sales of individual items. In this regard, one has to point to Apple for the way they report each quarter.

Facebook, which has been blowing out its numbers, likes to be brief. Very brief. Unbelievably brief.

“We had another good quarter,” said Mark Zuckerberg, Facebook founder and CEO.

Yep, they did.

Revenue rose 59 percent and net income rose 166 percent.

The report came on the same day The New York Times reported that their print ad revenue cratered, and The wall Street Journal said they would slim down the newspaper and have staff layoffs. Least we know where the money went.

Here is Facebook’s report, all of it:


MENLO PARK, Calif. – November 2, 2016 — Facebook, Inc. today reported financial results for the quarter ended September 30, 2016.

“We had another good quarter,” said Mark Zuckerberg, Facebook founder and CEO. “We’re making progress putting video first across our apps and executing our 10 year technology roadmap.”

fb-q3-1

Third Quarter 2016 Operational Highlights

  • Daily active users (DAUs) – DAUs were 1.18 billion on average for September 2016, an increase of 17% year-over-year.
  • Mobile DAUs – Mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year.
  • Monthly active users (MAUs) – MAUs were 1.79 billion as of September 30, 2016, an increase of 16% year-over-year.
  • Mobile MAUs – Mobile MAUs were 1.66 billion as of September 30, 2016, an increase of 20% year-over-year.

Third Quarter 2016 Other Financial Highlights

  • Mobile advertising revenue – Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue in the third quarter of 2015.
  • Capital expenditures – Capital expenditures for the third quarter of 2016 were $1.10 billion.
  • Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $26.14 billion at the end of the third quarter of 2016.

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