November 1, 2016 Last Updated 8:22 am

Week long death march to the election; The New York Times introduces ‘The Daily 360’

Morning Brief: A.H. Belo narrows its loss, while Tronc reports earnings this afternoon; AdWeek looks at women’s magazines endorsing this election cycle

The election is one day from today, something I never thought I’d ever get to say. I assumed that, based on the way this election has been going, that we’d hear of a massive astroid about to destroy the Earth, that the Sun was about to explode, or that Antarctica had completely melted and we’d all be drowned in a massive flood. That this disgusting, depressing election might actually come to an end was not something I believed possible. But then again, we might have recounts in several states, Donald Trump refusing to concede any states including California and New York, and Anthony Weiner sexting the entire nation in a celebratory dance that he had taken the country down to his level. There is, after all, one week to go. Stay tuned.

Video, video, video everywhere. Oh, and VR, too. Everyone in newspaper and magazine publishing now believes in the power of video. A decade ago, for only a few months, I worked for a Chicago start-up that was convinced this was the future, as well. My job was to go around and talk to publishers about how we could supply custom video content for them. It was a fool’s errand. I remember talking to the Milwaukee Journal Sentinel’s head of digital and only getting a cocked head and the question “why would we want video?” out of them.

Now, everyone wants video content. But here is a question: how is video profitable and if you are moving from an advertising supported model to a paid content model? The answer I hear is that readers will pay for this stuff, or at least pay a subscription to the brand and see this content as one reason to pony up for the subscription. OK. But if everyone is doing video…

vHaving said that, it is pretty cool content.

The New York Times:

Introducing The Daily 360 From The New York Times

360 videos offer a new way to experience the journalism of The New York Times. These immersive videos put you at the center of the scene, allowing you to look left, right, up, down and behind you.

You can experience 360 videos on your phone, tablet, or computer — no headset needed.

Times journalists around the world will bring you one new 360 video every day: a feature we call The Daily 360.

When your earnings statement starts off with as boring a headline as this one you know there is not much to cheer about in the numbers. But Belo, which publishes The Dallas Morning News, did manage to narrow its loss, and while revenue fell 3.2 percent, that is actually far better than many other newspaper companies have reported as of late. (See Belo’s earnings statement here.) This afternoon, after the bell, Tronc reports its earnings, which should be entertaining.

A.H. Belo:

A. H. Belo Corporation Announces Third Quarter 2016 Financial Results From Continuing Operations

A. H. Belo Corporation (NYSE: AHC) today reported third quarter 2016 net loss attributable to A. H. Belo Corporation (the “Company”) of $(0.5) million, or $(0.02) per share. For the same period in 2015, the Company reported net loss attributable to A. H. Belo Corporation of $(4.0) million, or $(0.18) per share.

In the third quarter of 2016, on a non-GAAP basis, the Company reported operating income excluding certain items (adjusted operating income) of $2.3 million, a decrease of $0.6 million, or 19.8 percent, over the third quarter of 2015.

Jim Moroney, chairman, president and Chief Executive Officer, said, “Our marketing services segment had a strong third quarter performance helping to mitigate the declines experienced in our publishing segment. Due to the positive financial results this year, along with our healthy cash balance, we feel we are well positioned operationally and financially. We look forward to delivering against our strategy for excellence in journalism, revenue diversification and profitability.”

Not thrilled with this headline. It could have been worse, I suppose. It could have read like those Taboola headlines: ‘Reason More Women’s Magazines Are Endorsing Will Leave You Speechless.’ But the story leaves you with the impression that it is only women’s magazines that have made a rare endorsement this cycle. The Atlantic and other titles have, as well. So, the answer isn’t that the Democratic candidate is a woman, it is that the other party nominated Donald Trump.


Why More Women’s Magazines Are Taking a Political Stand This Election

One of the more politically outspoken voices in the women’s magazine world, Hearst chief content officer and former Cosmopolitan editor Joanna Coles, welcomes the industry’s political activism. “I don’t find it surprising that other women’s magazines have endorsed Hillary, and it’s not because she’s a woman; it’s because she’s clearly the most suitable, experienced candidate for the job, and it’s also clear that despite what he says, the Republican nominee has a frightening lack of respect for women,” she said, adding, “We don’t want a groper-in-chief.”

…Looking ahead to the post-election era, if Hillary Clinton does succeed in becoming president, it will present a huge opportunity for women’s magazines. “None of us is really talking about what it really means that we might be about to elect our first female president because we’re so much in the thick of the political situation,” said Leive. “But once we’re out of that, I think it’s going to be a very historic moment for all of us.”

Comments are closed.