October 28, 2016 Last Updated 12:25 pm

Mobile app crashes tied to network issues

Guest column: Andrew Levy, CSO and cofounder of Apteligent, previews his company’s report on mobile app crashes during interactions with cloud services

In our most recent report we uncovered that a surprisingly high number of crashes among iOS and Android apps are caused through interactions with cloud services. One of the most impactful pieces of information to come from this report was that 20 percent of mobile app crashes are correlated with a network issue.

The report, titled “Network Crash Edition”, analyzed why there is such an alarming rate of mobile app crashes during interactions with cloud services, comparing failure rates on both iOS and Android as well as looking at which app store categories are most impacted.

“Network Crash Edition” was based on data acquired using Apteligent’s newest feature, Custom Insights. This new feature puts the power of mobile big data and data science in the hands of customers to improve their digital business.

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“Network Crash Edition” identified the reasons behind these issues occurring at such an alarming rate. The report’s key findings include:

  • Android Nougat has the highest crash rate and is 2.5 times more likely to have a network crash than iOS 10
  • Fabric, Twitter’s analytics and advertising platform, crashes apps, ranking third worst in analytics and fifth worst in advertising
  • Medical, finance and shopping apps are among the most susceptible to network crashes
  • 88 percent of network calls involved in a crash were successful but returned unexpected data that led to a crash. In fact, 10 percent of successful network calls returned no data and then led to a network crash
  • 20 percent of mobile app crashes are correlated with a network issue

The findings also underscored the importance of having “network breadcrumbs.” This feature allows businesses to reproduce crashes – capturing system, app, screen or overall user behavior that can result in a crash.

These results were aggregated through Apteligent’s Custom Insights™ capability. This new platform collected and analyzed data across tens of thousands of apps, providing not just information on dashboards but data-driven recommendations.

Companies and enterprises can use this new tool to gain similar analysis and recommendations for improvement for their own apps. Which is critical. Why? Apps today are driving the majority of media consumption activity, a recent Comscore report claims. Apps now account for 7 out of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

Data from Nielsen on mobile media time reported a high consumer preference for mobile apps with 89% of consumer media time spent in those mobile apps. And that growth is not showing any signs of slowing down. Brands can’t afford to have their apps crashing on a regular basis and potentially causing irreparable damage to the user experience.

andrewlevy-300Actionable mobile app insights can be used to diagnose app performance issues that impact user experience, such as crashes, freezes, and issues in user flows, and tie those problems to key business metrics. These insights are, and will continue to be, critical in improving the digital arm of any business.

Andrew Levy is CSO and cofounder of Apteligent, the San Francisco-based mobile application intelligence solution provider.

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