National Geographic names Rachel Webber as Executive Vice President of Digital Product
Prior to joining National Geographic, Webber served as Senior Vice President, Fox Television Group
WASHINGTON, D.C. – October 25, 2016 — Rachel Webber has been named Executive Vice President of Digital Product, leading the Digital business across National Geographic Partners. Her appointment was announced by Declan Moore, National Geographic Partners CEO. She will report to Moore and begin her new role on November 14th.
In this newly created position, Webber will oversee the development of digital products and experiences across owned and partner platforms. Working hand-in-hand with National Geographic’s Editorial, Channels and Revenue teams, Webber will be responsible for planning and executing NGP’s strategy for driving user growth, engagement, and monetization across digital ecosystems.
“Rachel has proven herself an adept executive in her Fox career, and we’re thrilled to bring her energetic voice and unique experience across digital and traditional media to the National Geographic team. She has the business know-how, industry relationships and leadership instincts to help steer our digital efforts for a new generation of consumers,” commented Moore.
“We are a 128-year old organization with a rich history of visual storytelling. We’re excited to lean into that heritage to create new experiences through video, virtual reality and interactive tools. Our goal is to engage our audiences everywhere they are, particularly on mobile platforms, and Rachel is the ideal executive to lead this charge.”
Prior to joining National Geographic, Webber served as Senior Vice President, Fox Television Group. At FTG, her responsibilities included establishing the TV Group’s Brand Partnerships business, building strategic partnerships with social platforms, and expanding the monetization of its franchises. Webber previously managed Fox Networks Group’s digitally-focused corporate development initiatives and non-linear revenue growth strategy, helping steer the company’s advertising technology and data solutions capabilities. Previously, Webber served as Vice President of Video and Head of North America Business Development at Rovio Entertainment where she launched and managed Rovio’s owned-and-operated digital video channel, and as an executive at Tumblr responsible for helping develop the company’s brand-driven revenue products and serving as an ambassador to partners in the entertainment industry.
Webber started her career at News Corporation, first serving in the corporate office and helping launch the company’s efforts to reduce its impact on climate change; at Fox Television Studios; and at Australia’s major pay-TV platform, Foxtel.
“National Geographic takes people to places they have never experienced — it’s an incredibly powerful brand,” said Webber. “I am excited to have the opportunity to work with the incredible team at National Geographic to shape digital products and experiences around our rich storytelling and our community’s passion for exploration.”
“I’m very grateful to Dana Walden and Gary Newman for their generous support and mentorship in this transition. I’m thrilled to take on this next adventure within the 21st Century Fox family.”