Jill Cress joins National Geographic Partners as Chief Marketing Officer
Cress was most recently executive vice president of global consumer marketing at MasterCard
WASHINGTON, DC – Oct. 24, 2016 — National Geographic Partners CEO Declan Moore and National Geographic Channels CEO Courteney Monroe announced today that Jill Cress will join the company as Chief Marketing Officer of National Geographic Partners. In this role, Cress will report to Monroe and oversee brand strategy and marketing for the entire NGP portfolio.
Cress joins NGP from her most recent post as executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy, including segment marketing aimed at affluent, youth and mass markets as well as small-business owners. She leveraged creative positioning and scalable new platforms, including the incorporation of Priceless Cities around the world into MasterCard’s Priceless award-winning campaign.
As CMO of Partners, Cress will oversee the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world. Cress will have full responsibility of NGP global marketing activities and resources, with a focus on overall brand building to the consumer, cable/satellite industry, advertising community and creative community. Additionally, she will oversee research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy and digital marketing. She will also work closely with the National Geographic Society to ensure the National Geographic brand is consistent in the hearts and minds of consumers.
“Jill is a strategic and passionate marketer with boundless energy and ideas, and we couldn’t be more thrilled to have her join our team as the CMO of National Geographic Partners,” said Monroe. “As we continue to take the National Geographic brand to new heights, Jill’s expertise and penchant for innovation will be an invaluable asset to our leadership team.”
Cress will provide strategic and creative leadership to drive best-in-class marketing efforts across multiple platforms to drive company and brand awareness as well as revenue.
“National Geographic has built an impressive portfolio of recognized and admired content throughout the years,” said Cress. “I look forward to working with Declan, Courteney and the rest of the senior team to continue to build brand momentum and audience share for National Geographic Partners.”
Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and one of the Top 100 Influencers in Content Marketing by Onalytica.
Cress received a B.S. in marketing from Indiana University.