October 24, 2016 Last Updated 9:09 am

Active Interest Media acquires IDEA Health & Fitness Association

Peter Davis, CEO of IDEA, will continue in a leadership role with AIM working with his team overseeing the integration of the companies

Boulder, CO – October 24, 2016Active Interest Media, Inc. today announced it has acquired IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals. The terms of the transaction were not disclosed.

The acquisition of IDEA Health & Fitness Association—with its well-established brands, world-renowned events, multi-media platforms, access to loyal audiences, and rich content and video archives—deepens and extends AIM’s portfolio, furthering the company’s continued diverse growth.

idea-flag-330Founded in 1982 by Peter and Kathie Davis, IDEA Health & Fitness Association is a multi-platform fitness company that holds several major events a year, including the annual IDEA World Convention—­the largest fitness conference in the world. IDEA also has partnerships with some of the best-known fitness organizations including ACE, Zumba, TRX, and more. Their fitness directory features over 250,000 fitness professional and is the only directory that verifies credentials with over 200 certification and training groups. IDEA also holds well-attended specialty events including IDEA BlogFest, an invitation-only event with top social influencers. They publish several print and digital publications including IDEA Fitness Journal, the leading magazine for fitness professionals. IDEA’s website, www.ideafit.com, is the most visited fitness professional website in the world.

“Peter, Kathie and their team have created a remarkable company that has played a key role in building the modern-day fitness industry,” said Andy Clurman, President and CEO of AIM.  “They have done this by supporting fitness professionals with incredible events, educational content through multiple print and digital channels (magazines, membership, digital libraries, newsletters, video and online courses), and liability insurance. We can now offer a clear career path and great content to the millions of fitness enthusiasts AIM reaches through its consumer brands such as Oxygen, Clean Eating, Yoga Journal, and Muscle and Performance.”

Peter Davis, CEO of IDEA, said “We’ve long admired AIM’s leadership in the consumer and B-to-B enthusiast space, and have talked for years about the best way to join forces and inspire the world to fitness together.”

Davis will continue in a leadership role with AIM working with his team overseeing the integration of the companies.

The software and technology arm of IDEA (ClubConnect and CoursePlus) were not included in this transaction and will operate under the new brand, Inspire360.

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