The “Morning Minute” will enable ALM to better engage with, and package content and intelligence for, its increasingly mobile readership. Mobile media consumption already accounts for 60% of all Internet traffic in the U.S., according to Dazeinfo, which predicts that nearly 90% of all Internet traffic will come from smartphones by 2021.
“For our audiences, when it comes to staying ahead of the competition and on top of trends in today’s digital information age, every second counts,” said Bill Carter, CEO of ALM. “The ‘Morning Minute’ quickly prepares professionals to fully leverage our latest content and intelligence to make smart business decisions as soon as they start their day. This offering is guided by the same digital-first strategy at the heart of our global newsroom, which emphasizes presenting cross-industry content and intelligence in ways that enable readers to garner the maximum benefit for their businesses in the least amount of time.”
The “Morning Minute,” delivered every weekday between 6 a.m. and 8 a.m. ET, is now available for subscribers to ALM’s Law.com legal content portal, which includes contributions from across ALM’s legal brands. ALM content portals serving the consulting, financial, insurance and real estate channels will offer the “Morning Minute” for readers in the coming months.
The newsletter is designed to enable readers to get what they need from a quick read, but also log in to read the full stories if desired. The “Morning Minute” organizes the most important daily headlines and story summaries for legal professionals by breaking them down into three content categories:
- “What You Need to Know,” which provides a look at ALM’s enterprise and exclusive legal content, covering breaking news and essential stories of the day for the legal industry.
- “While You Were Sleeping,” which includes updates from ALM reporters across the globe, including Europe and Asia, about overnight developments.
- “What You Said,” a section featuring insights and opinions from professionals across the legal community.
“In order to strengthen engagement with our readers, we are proactively introducing products that are tailored to their shifting media consumption preferences and habits,” said Molly Miller, Chief Content Officer of ALM. “We will continue to roll out digital offerings that further simplify the way our readers experience—and leverage—the journalism and insights produced by our global team of experts.”