The Atlantic to ask readers using an ad blocker to ‘whitelist’ their website or pay subscription
Morning Brief: WikiLeaks says founder Julian Assange’s Internet link severed by ‘state party’ – says ‘We have activated the appropriate contingency plans’
Three weeks until Election Day and one senses that fatigue and anxiety has set in. Everyone I have spoken to about this wants it over, many have decided to vote early to get a sense that for them, the cycle really is over.
Of course, once this election is over we publishers hope that we will return to face the issues that seemed so important just a few months ago, like dealing with the growing use of ad blockers by readers. The hope is that this issue, rather than confronting an administration that wants to declare war against the media, is our main concern.
The Atlantic, which just recently announce that Jeffrey Goldberg will become the magazine’s 14th editor-in-chief, today wrote to readers to discuss this very issue. In a note to readers, Kimberly Lau, senior vice president and the head of business development, said that the magazine is committed to improving its website, speeding up is page loads, moving to a site-wide transition to HTTPS, and insuring that the ads that app on its website pages do not contain malware.
But soon readers with an ad blocker installed with begin to see a message requesting that the reader either ‘whitelist’ The Atlantic’s website, or else agree to pay a digital subscription fee. Lau said “our intention is to soon ask ad-block users to make a choice” not to actually prevent the reader from accessing the site, That means a reader with an ad blocker will get a message with the magazine’s request, but won’t face a paywall – at least while the site is in ‘beta” – after that, the implication is, they will face a paywall.
For nearly half of our existence, since 1937, The Atlantic has relied on brand advertising to help support our journalism. Alongside the writing of Walter Lippmann and Gertrude Stein were ads from brands like General Motors and American Express.
As we moved into the 21st century, many print magazines found themselves on the verge of extinction as consumer behaviors changed and news and analysis became readily available online—on demand and at no cost. The Atlantic embraced those changes and chose distribution over subscriptions. We invested in our journalism and underwrote it with digital advertising. And it worked. In the past five years, digital advertising has been The Atlantic’s single largest source of income, enabling us to grow and invest even more in our future.
The internet connection of WikiLeaks founder Julian Assange has been cut “by a state party,” the document-dumping organization announced Monday morning on Twitter.
In a post to its Twitter account, WikiLeaks did not announce which state party had cut the internet connection…
Julian Assange's internet link has been intentionally severed by a state party. We have activated the appropriate contingency plans.
— WikiLeaks (@wikileaks) October 17, 2016
…WikiLeaks has taken on a greater role in the presidential election in recent days, releasing thousands of pages of allegedly hacked emails from the personal account of Hillary Clinton campaign chairman John Podesta. Neither the Clinton campaign nor Podesta himself has verified the authenticity of the emails, which detail the inner working of the former secretary of state’s White House bid.
It sure does get exhausting working for the global corporate media conspiracy.
The hours are horrible (my kingdom for a weekend off). You never know what the puppet masters are going to order up next. (I wish that guy from Mexico, What’s-His-Face Slim, would get off my back.) And there’s no extra combat pay when, at this point, there clearly should be.
I probably shouldn’t joke (and yes, Twitter, that’s what I’m doing). The anger being directed at the news media has become dangerous enough that some news organizations are providing security for staff members covering Trump rallies. “Someone’s going to get hurt” has become a common refrain in American newsrooms.
The definition of a media company, says New York University journalism professor Jay Rosen, is one that “makes the stuff that draws the attention.” Today, Mr. Rosen categorizes Twitter as more of an “editorial” company, which aggregates attention and sells its judgments about content.
But Twitter increasingly is the place where content is born. Millions of people “work” for Twitter by creating content that could dominate the next day’s news cycle. Twitter also curates and amplifies this content, prompting comparisons with a social network.
Republican presidential candidate Donald Trump uses Twitter, a powerful broadcast medium, as a primary means of creating and distributing his message.