October 13, 2016 Last Updated 9:20 am

TIME Magazine repeats cover treatment of Trump campaign, with a twist

The Time Inc. magazine has again used an illustration designed by Edel Rodriguez for its cover, continuing the theme used in an August cover following the Democratic convention

The October 24 issue of TIME Magazine will look very familiar to subscribers: it features an illustration of Donald Trump “melting down’ – only with a twist.

The cover illustrations were both created by Edel Rodriguez for TIME, the first appearing for the August 21 issue of the magazine. That cover was created after Trump has spent a week continuing to attack the Kahn family for their appearance at the Democratic convention.

“The main challenge of the illustration was to make sure it was crystal clear that it was Donald Trump,” TIME creative director, D.W. Pine told minonline.com in August. “Edel managed to perfectly capture his likeness with just a few simple lines.”


This week’s cover is more abstract, but the thinking surely is that Trump has been constantly in the headlines of late and so readers will have no problem understanding what it is referring to.

It is interesting to note that both covers contain a lack of promotional headlines.

The cover promotes a story inside the issue by Alex Altman and Philip Elliott entitled Inside Donald Trump’s Total Meltdown.

“Trump once said on the campaign trail that he would approve of torture as President, “even if it doesn’t work.” With four weeks left to Election Day, he seemed to be testing the proposition on the public. Unshackled, he flirted with unhinged and erased the emollient line between a campaign aimed at the base and one intended to debase,” the TIME reporters said.

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