Playboy finally gets its magazine into the App Store, powered by the ZINIOpro platform
‘Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences…’
The men’s magazine Playboy has finally made it into the App Store. Of course, to get there, the magazine this year dropped its nude photography, but at least they can say they made it (and into Google Play, as well).
Steve Jobs was famously a bit of a prude, saying the Apple App Store was a family environment.
“You know, there’s a porn store for Android,” Jobs said during a Q&A session after the iPhone 4.0 OS event in 2010. “You can download nothing but porn. You can download porn, your kids can download porn. That’s a place we don’t want to go – so we’re not going to go there.”
It turns out that Apple didn’t mind a bit of nudity, and even hardcore pornography, as long it was to be found in apps from Russian developers. But Playboy? That was going too far.
So, Playboy eventually launched apps that were based on aggregated content, rather than digital magazine apps that reproduced the print magazine.
And every time this website mentions Playboy, even the story that said the magazine would no longer feature nude photography, Google would send along a warning that its ads could not be placed near pornographic content. I guess the mere word “Playboy” is verboten.
I can’t help but think that the failure to think this through ended up hurting both the publisher, and Apple itself. Not because I think Apple should have allowed nudity from US publishers, but because they should have come up a better App Store, a better Newsstand. Instead, Apple quickly gave up on the idea of developing the stores into a workable retail environment that could rival Amazon. Instead, we have this same store, virtually unchanged from 2010.
As for the new app, it has gotten a few earlier user reviews, and they are all 5 star. Good luck to Playboy Enterprises.
Here is their announcement (and here is to hoping I don’t get another of those ad warnings from Google – hey, guys, there is no nudity on this page!):
LOS ANGELES, CA – October 12, 2016 – Playboy Enterprises, Inc. announced today that, for the first time ever, its iconic magazine is available to subscribers in the iTunes App and Google Play stores, opening up an important avenue of distribution for Playboy magazine as the Company continues its transformation into a millennial facing lifestyle brand.
“Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms,” said David Israel, Chief Operating Officer/Chief Financial Officer of Playboy Enterprises. “Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences all over the world.”
Powered by the ZINIOpro platform, the digital version of Playboy is available to readers for $17.99 a year or for $5.99 an issue. For a limited time, digital readers who download the app during the month of October will receive complimentary access to six 2016 issues of Playboy, beginning with the Company’s redesigned March 2016 issue. The October issue of Playboy magazine features the unstoppable actor and musician Sky Ferreira who graces two separate covers. She leads a group of eight unconventional men and women who aren’t afraid to break the rules in Playboy’s first-ever “Renegades” issue.
The new Playboy magazine app joins other mobile app offerings from Playboy, including Playboy NOW, a companion piece for devoted fans of the website, and Playboy Classic, which features articles, interviews, safe-for-work galleries, and jokes and cartoons from the Company’s rich archive.
One of the most recognizable brands in the world, Playboy’s smart, creative and provocative ethos resonates with audiences in a powerful way, achieving a rarified 97 percent global unaided awareness Playboy magazine is a fundamental driver of the brand – both in the U.S. and with its 23 licensed foreign editions. Playboy.com, which was relaunched in 2014 and led the Company’s brand transformation, achieved impressive growth in traffic and a dramatic reduction in age demographic (from 47 to 30.5 years of age). The Company’s licensing and experiential arms are also pivotal in helping the brand play an enduring role in shaping the evolution of contemporary culture around the world.