Spy returns!… well, sort of… as a ‘pop-up’ on Esquire’s website
The satirical magazine appeared in print from 1986 to 1998, but now gets a new life as a special section on the Hearst magazine’s website at least through Election Day
It’s alive! Spy is back… in a way. Hearst’s Esquire has revived the satirical magazine which had its run for a dozen or so years starting in 1986. The magazine was probably more famous for its folding and being resurrected, than even for its satire. It was one of those titles that was much talked about, yet few actually read.
Spy loved to skewer celebrities, and now is a particularly good time to do so. Featured on the home page is a caricature of Donald Trump (Spy once referred to him as the “short-fingered vulgarian Donald Trump”).
Like its former print magazine, the “pop-up” will not be around for long, just through the election.
“Bringing the Spy brand back for a limited run is an engaging and amusing way to inject that special Spy sense of humor and hijinks into the proceedings,” editor-in chief Jay Fielden said in Hearst’s own interview. “There’s an opening for a site like Spy right now—and it’s one more way for us to drive the political conversation.”
“We have a terrific team in place led by Special Projects Editor Josh Wolk, who was formerly the executive editor of entertainment for Yahoo!, editorial director of Vulture, and senior editor at Entertainment Weekly. He is leading a lean team of writers, contributors, designers and video producers. Also on board is J.R. Havlan, an 18-year veteran of Comedy Central’s The Daily Show writing team; Gabriel Snyder, formerly of New Republic, The Atlantic, Gawker and the Observer; and Nell Scovell, TV and magazine writer, producer, director and original member of Spy,” Fielden said.
“The majority of content will be original, although we’ll bring back some of Spy’s classic franchises and series, like “Separated at Birth” and “Logrolling in our Time,” freshened up to reflect the modern political climate and players.”
Spy is Esquire’s first pop-up, but there may be more to come. Sadly, it is late to the game, like a baseball app being launched well after the All Star Game. There was plenty of material to satirize in the primary season this year. Maybe had they skewered The Donald earlier in the election cycle we would have had to endure the past few weeks.
On the other hand, should the lonely candidate win, Spy might stick around a while.