Time Inc. forms marketing and distribution partnership with Ziosk, the pay-at-the-table tablet
‘This deal underscores our plan to expand beyond our core properties to leverage the diverse ecosystem of third-party digital platforms’ – Time Inc.’s Joseph LaFalce, Executive Director of Business Development
NEW YORK, NY – October 10, 2016 — Time Inc. has formed a groundbreaking marketing and distribution partnership with Ziosk, maker of the world’s first ordering, entertainment and pay-at-the-table tablet for the restaurant market, it was announced today. Award-winning celebrity, pop culture, lifestyle and sports content from Time Inc. flagship properties People, Sports Illustrated (SI) and Entertainment Weekly (EW) will be syndicated through Ziosk’s tablet to a national network of 3,000 restaurants that offer the device. Ziosk currently has more than 170,000 tablets interacting with 50 million patrons per month. As part of the agreement, Ziosk and Time Inc. are also collaborating on advertising sales efforts and cross-platform promotions.
This alliance is part of the broader Time Inc. strategy to extend the reach of its iconic brands and bring them to new audiences through off-channel distribution. The Ziosk tableside tablet adds a new dimension for marketers to align their messaging with these three brands and reach consumers through new channels. At present, People and EW collectively reach more than 108 million, and Sports Illustrated reaches 73 million across its product portfolio. The new deal builds on the massive scale of the three brands.
“We are delighted to be working with Ziosk to extend the reach of the best-in-class content from People, SI and EW to millions of consumers,” said Time Inc.’s Joseph LaFalce, Executive Director of Business Development. “This deal underscores our plan to expand beyond our core properties to leverage the diverse ecosystem of third-party digital platforms, emerging media channels and device-driven networks to reach consumers everywhere and to derive maximum value and growth for our business.”
The Ziosk Media Network features a channel for each Time Inc. brand, highlighting free daily content in entertainment, pop culture and sports news and analysis, delivered through Ziosk’s media network of leading restaurant groups. Chili’s and Red Robin Gourmet Burgers and Brews are the first restaurant brands to make this content available to dining guests. More Ziosk restaurant partners will join these leaders in the next several weeks.
“Providing restaurant guests with exciting and unique content at the table remains a top priority for Ziosk as we continuously look for new and innovative ways to enhance the dining experience,” said Austen Mulinder, CEO of Ziosk. “This partnership with Time Inc. underscores our commitment to content and to being part of the conversation at the table, enabling guests to stay informed on the latest in sports and entertainment news from the titles they love and trust.”