Valassis announces acquisition of Clipper Market Place Arizona
The company expanded into local markets with the acquisition of Clipper Magazine in late 2015, followed by SuperCoups of Atlanta in August 2016
LIVONIA, Mich. – October 6, 2016 — Valassis, a leader in intelligent media delivery, announced today that Clipper Market Place Arizona will join Local Flavor, the Valassis-owned shared mail brand. Clipper Market Place Arizona is a private direct mail company owned by newspaper group 1013 Communications, LLC. In Arizona, Clipper Market Place reaches approximately 750,000 households 12 times per year.
Valassis accelerated its expansion into the local market with the acquisition of Clipper Magazine in late 2015, followed by SuperCoups of Atlanta in August 2016. The acquisition of Clipper Market Place Arizona furthers Valassis’ goal of growing its intelligent media delivery across the country.
“This acquisition enables us to expand our collective Local Flavor and Clipper Market Place AZ distribution in the Phoenix market while increasing frequency,” said Wayne Powers, Valassis chief revenue and operating officer. “We are excited to continue to grow the value we offer our small and medium business clients and merchants through the relevant, local offers we deliver to consumers.”