Samsung’s device fail will only grow as time passes
The bad media about fires, and the recall of the device itself, will not prove as damaging as the daily warnings from flight attendants to power down those Galaxy Note 7 devices
Have you been on a flight in the States lately? If so, you know that Samsung has some serious marketing problems ahead of it – and, yes, it has only itself to blame.
Boarding my flight to the west coast via United, and getting into my seat designed for a munchkin, the flight attendants reminded passengers to place their larger carry-ons in the overhead compartments, to make sure to buckle up their seat belts, and for God sakes power down their Samsung Galaxy Note 7 phones and please don’t plug them in at any time during the flight.
Some passengers were surprised by the announcement, apparently unaware of the problems being reported with the device. They might have even let it all go over their heads but the message was repeated several more times before the doors were closed on the plane.
By then, those who were new to hearing the warning were giggling and asking their fellow passengers what that was all about.
Well, they were told, the devices have a bit of a problem. There were videos showing smoking, exploding devices in a restaurant, another device caught fire on a Southwest Airlines flight – the ultimate nightmare, and the reason for the United announcement. But the worst part of that report turned out to be that the device was a replacement device, one provided to the owner after the recall began.
I was actually thinking of buying a Galaxy Note 7, hoping to begin the process of moving over to the Android platform after nine years as an iPhone owner, believing that all term Apple’s iOS platform is not being as innovative as Google’s platform. But… I didn’t jump because of the whole issue of OS updates.
Now I have another reason to not make the big move: the platform’s best known and most aggressive device maker has some serious issues going on.
But the point of this is that bad press alone is not what dooms some brands, sometimes it is more than that. The final nail in the coffin for the Galaxy Note 7 wasn’t the bad press, or the recall, it was the decision by the airlines to warn passengers. Every day, hundreds of times, planes full of passengers get a marketing message more powerful than a story or an ad.