Time Inc. appoints Leslie Yazel editor-in-chief for Real Simple
Yazel had previously been Executive Editor at Hearst’s Cosmopolitan, and before that was Deputy Editor, The Personal Journal at The Wall Street Journal
NEW YORK, NY – October 4, 2016 —— Time Inc. has named Leslie Yazel Editor-in-Chief of Real Simple, it was announced today by Alan Murray, Chief Content Officer, and Nathan Lump, Editorial Director of the Lifestyle Group. A skilled editor with deep experience reaching and engaging audiences across multiple platforms, Yazel joins Time Inc. from Cosmopolitan, where she was Director of Editorial Content. She will oversee the content and editorial operations of Real Simple beginning on October 17. Yazel will report to Lump.
Lump said, “Leslie’s wide-ranging curiosity and her commitment to creating the highest-quality content, combined with her understanding of how to connect with modern women and foster audience loyalty, make her the ideal choice to lead Real Simple. Her collaborative spirit and experience driving change will allow her to build on Real Simple’s remarkable success while looking toward the future.”
“I’m thrilled to be joining Nathan and Time Inc. to lead the Real Simple brand at this exciting and transformative time. From its inception, Real Simple has established itself as a leading lifestyle brand that meaningfully helps women live better lives. I can’t wait to interpret this mission for our times, taking advantage of all our platforms to expand the brand’s passionate and dedicated audience,” Yazel explained.
The Real Simple brand extends across multiple platforms: the magazine, RealSimple.com, original video, books, mobile apps, newsletters, a podcast and more. Real Simple’s robust social audience of more than 6 million has grown 23% in the past year, and RealSimple.com has more than 14 million monthly unique visitors (comScore). The brand’s diverse portfolio of retail partnerships includes Bed, Bath & Beyond, 1‑800 Flowers, Wayfair and The Container Store.
Yazel spearheaded the day-to-day operations of Cosmopolitan since 2014. She previously was a deputy editor of the Wall Street Journal, where she directed print and digital content and design of the Personal Journal section. Prior to her time at the Journal, Yazel served in various editorial capacities at national print brands, including the Washington Post, Redbook, Seventeen, Glamour and Maxim. She earned her bachelor’s degree in liberal arts from the University of Iowa.