Mental Floss latest to go digital-only, Dennis Publishing announces
The humor magazine launched with its founders were students at Duke University will live on online, where its audience already dwarfs its print subscriber base
The November/December issue of Mental Floss magazine will be its last in print, Dennis Publishing announced today.
“While this is the last issue of mental_floss magazine we’re hoping it’s not the last time you’ll hear from us,” founders Will Pearson and Mangesh Hattikudur wrote in the magazine’s final print edition.
“We’ve loved creating a print product, but fighting for space on the newsstand and Pony Expressing issues to doorsteps are no longer the best ways to get you the stories you want. There are more than 20 million Flossers reading and watching em>mental_floss online, and for us, to feels like there are so many opportunities for new adventures. We want to build a stronger digital community. We want to find new ways of telling centuries-old stories. And we want you with us.”
The print magazine was launched in 2001 while the founders were students at Duke University. The magazine was acquired by Dennis Publishing in 2011. Wikipedia lists the circulation at 160,000 but the magazine is not AAM audited and Politico says it is closer to 100K.