The book discovery website and app The Reading Room changes name to Bookstr Inc.
NEW YORK, NY – September 29, 2016 – The Reading Room is proud to announce their name change to Bookstr Inc. The book discovery website chose the name to reflect their growing and changing brand, with a greater focus on mobile usage. The Bookstr app, focused on crowd-sources book recommendations, will be launching soon.
“Now that Bookstr Inc, purchased all The Reading Room assets, it makes the most sense for us to go through with the name change completely across the brand. We’re excited to create a brand that is more reflective of our most active and engaged audience members,” said Sarah Hill, CEO.
The active audience has grown and changed. A large portion of the website’s users are millennials, a demographic also known for their app usage. The name and aesthetic of Bookstr Inc. will help identify with that demographic.
More about Bookstr Inc. “About Bookstr Inc. : Bookstr is a new multimedia website and app from the people formerly known as The Reading Room. With Bookstr, you can explore all things books in two different ways. On the app, readers can scout out their next read, share photos and quotes from your favorite books, and join a wide network of book clubs covering everything from Thai poetry to feminist sci-fi. On the website, you can read up on news, articles and essays on the newest book trends, view entertaining videos and podcasts, and exchange recommendations with others. Bookstr takes a look at literature, comics, poetry and publishing with a playful, examining eye in order to get good books off the shelves and into your hands.”