Survey: Americans rely on TV, websites for election news
Guest column: Sal Arora, CEO of Aleya Labs, discusses new data showing that Millennials are more voracious readers of news than Baby Boomers and more likely to consult social media for election updates
Millennials and Boomers may argue politics over the dinner table, but when it comes to where they get their news, they are in agreement – TV and online. This comes from a new survey from Aleya Labs, creator of Contempo, the first app to offer real-time access to the most relevant political news and commentary. The survey revealed that, across age demographics, Americans most rely on TV and online news sources to follow election coverage; however, Gen Xers and Millennials get more news from social media
The national survey, commissioned by Propeller Insights and polling 1,000 U.S. adults, also revealed that Millennials read more news – especially via mobile platforms – than their parents and that 43 percent of Americans would like to more easily access news from different political perspectives.
Millennials care about news
When it comes to who’s reading the news more, Millennials are the bigger news readers, even more than their Baby Boomer parents, whom are often associated with reading the news.
The survey also revealed that Millennials regularly consult more news sources than Baby Boomers, with 41 percent regularly reading three to five news sources and another 22 percent reading five to ten sites. Almost half of Baby Boomers (46 percent) regularly read one to two news sites, and only nine percent regularly consult five to ten sources.
Millennials also get some of their news on their mobile devices, with nearly half of Millennials (46 percent) reporting that they spend one to two hours reading news each day via mobile, and 29 percent saying it’s more like three to five hours. Additionally, 70 percent of Millennials say they have notifications set up on their mobile devices to stay up-to-date on the news.
This is in sharp contrast to their parents’ generation, 55 percent of whom say they never read news on their mobile devices.
For politics: TV and online news
The survey also discovered that across the board, Americans like to stay informed about the presidential elections by watching TV commentary, reading news online and watching the debates. But the younger generations also rely heavily on social media:
Improving on the formula
In terms of improving their political news feed, 43 percent of Americans said they’d like to be able to more easily access news from different political perspectives, and 18 percent would like to be able to read news specific to their “right” or “left” political affiliations.
Nearly one in four Millennials (24 percent), for whom social media is an important vehicle for political news, said they will block friends who are too pushy with their political opinions on social media.
“The survey shows that Americans are looking for a way to easily access the news providing different political perspectives and read news that is specific to their right or left political affiliations,” said Sal Arora, CEO of Aleya Labs. “With Contempo, we’re offering Americans a way to get what they’re asking for—news that interests them, organized by right and left ‘buzz.’ We’re excited to offer this new type of news app, just in time for the November presidential election.”
Contempo is available for free download at App Store.
Photo: Watching TV by Yannig Van de Wouwer used under Creative Commons Attribution 2.0 Generic.