Sharon Houghton promoted to Group Publisher for Active Interest Media’s BACKPACKER
Houghton joined AIM in 2010 as the Outdoor Group’s Rocky Mountain Sales Manager and was later promoted to National Sales Director
Boulder, CO – September 27, 2016 – Active Interest Media today announced the promotion of Sharon Houghton to Group Publisher for BACKPACKER and Climbing, two marquis brands in AIM’s Outdoor Group. In her new role, Houghton will be responsible for driving sales across both brands’ diverse media platforms; managing profitability; delivering content, advertising, and management solutions that drive new revenue streams; and working in tandem with the editorial department to establish brand position in the marketplace. Houghton is the first female publisher for both brands.
“BACKPACKER and Climbing have thrived for decades because the brands’ strong history of leadership,” says Kent Ebersole, Vice President and General Manager of AIM’s Outdoor Group. “With her track record for sales across all platforms including video and events, Sharon’s stewardship will help the brands continue to grow and thrive in the midst of an ever changing media landscape.”
“As an enthusiast for all things outdoors, I feel honored and fortunate,” says Houghton. “I believe in these brands and the power they have to inspire and enable people to get outside. I could not be more proud of the people I work with, our clients, and our passionate audiences. I’m excited to step into a greater leadership role here at AIM.”
Houghton joined AIM in 2010 as the Outdoor Group’s Rocky Mountain Sales Manager. As one of AIMs top performing sales reps, Houghton nearly doubled sales in her initial territory then continued to grow sales on average 15% year-over-year. She was later promoted to National Sales Director, where, she grew revenue across both brands by 6% in her first year. Before joining AIM, she had various sales and marketing roles in both the healthcare and fitness industries.