Digital content company Purch launches Purch Perks
Purch Perks is a strategic evolution of the company’s 2015 acquisitions of Active Junky and ShopSavvy
NEW YORK, September 22, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the launch of Purch Perks, a new loyalty layer to Purch’s already robust membership community – rewarding nearly 20 million existing members, while building and attracting new ones.
Purch and its brands are distinguished for first-rate buying reviews and advice in 1,200 categories spanningTech, Consumer Electronics, Home, Health, Financial Services, Outdoor Goods, SMB, and more. The addition of the Purch Perks membership program further expands the company’s value proposition of “decision enablement” – helping users make the best purchases for their needs, and their wallet, through relevant reviews, advice, and seamless shopping extensions.
“As we continue to expand our content and commerce capabilities, we’ve thought a lot about high-value services that simplify the consumer purchase journey and create a tighter connection between buyers and sellers,” said Greg Mason, CEO of Purch. “Purch Perks is yet another service we’re offering to our members to seamlessly facilitate their buying decisions and cement their loyalty.”
Purch Perks is a strategic evolution of the company’s 2015 acquisitions of Active Junky and ShopSavvy. Perks is built on top of the Active Junky platform and is now available on the ShopSavvy App, one of the world’s largest mobile online shopping apps. Perks will be progressively incorporated into all other Purch brands, such as Tom’s Guide, Tom’s Hardware, TopTenReviews.com, and more, to create a more rewarding experience for loyal users.
Purch Perks benefits to include:
- Cash back on many purchases;
- Exclusive deals and offers to members;
- Integration of decision enablement content from the Purch family of brands into the Perks experience;
- Reward tiers for the most active and loyal customers;
- Additional benefits to evolve over time, with increasing value based on participation and engagement.