September 7, 2016 Last Updated 1:04 pm

Apple event to take a little, give a little, but few expect surprises

Despite almost a year living with iOS 9, many developers are continuing to release bug fix app updates rather than brag that they apps are already iOS 10 compliant

The new iPhone 7 will be unveiled today in an event that used to be highly anticipated, but today is merely de rigueur. Things have changed, the market has changed, and though the iPhone remains the most popular single brand cellphone it has become an appliance, necessary but hardly exciting.

Apple is expected to take away the headphone jack and give users another adapter, and for that we are to whisper ‘magical’ I suppose.


The problem, of course, is that the way consumers in the US buy their phones has changed. It used to be that the carriers forced a two-year contract which pretty much guaranteed a two-year product cycle. But now there are multiple ways one goes about it, including hanging on to their phones for three or more years That is not good for iPhone sales, and Apple’s earnings reports are suffering as a consequence.

Let’s face it, Apple is in a funk, a spot familiar to those who have followed the company since the beginning. Tim Cook was handed a very profitable company and has run it responsibly, if unimaginably, more for the shareholders than the customers, and so competitors are gaining ground.

I still prefer my Mac over the idea of running Windows, still have an iPhone as the Android ecosystem remains a mess thanks to unreliable updating. But it is hard to get very excited about these Apple events, and the list of those tech writers invited and who write about them gets smaller and less authoritative every year. Apple has turned into a combination of General Motors and the Kremlin – but much of the industry continues to follow Apple and so tech has become a bore, something that cannot be said of other areas of concern to the public… like politics.

With the unveiling of the latest edition of the iPhone will, eventually, come the latest edition of iOS. That usually means headaches for developers who discover that their apps suddenly are buggy.

iOS10-previewIt is, to say the least, the worst part of digital publishing. One would thing, for instance, that after almost a full year all iOS apps would be stable and bug free by now, but developers know better It is a constant battle.

Today several dozen common apps were updated, with even Apple releasing a bug fix update for its TestFlight iOS app.

It used to be that this close to the release of a new version of iOS we’d see updates touting that the app is now ready for the new mobile operating system, instead we get updates that try to address issues created with the release of the last version of the mobile operating system.


Among the updates is one for the Mag+ Designd Previewer, used to preview new digital editions. In addition to bug fixes, the update also adds support for panorama views.

MagPlusDesign-iconNext Issue Media has updated its Texture digital newsstand app for bug fixes.

Google has updated most of its apps, including the AdWords app, Inbox by Gmail and others, all for minor bug fixes.

Adobe’s updates for Adobe Capture and Adobe Photoshop do bring in some new features including an important one for iOS device owners – the ability to continue to edit photos even when you are running low of storage space.

Of course, this problem wouldn’t exist if Apple hadn’t created it by being so cheap with storage, and for not building in the ability to add storage through SD cards. Rumor is that Apple will finally bump up the base model of the iPhone to 32 GB, but not because finally is listening to its customers but because its new features demand it. 32 GB should have been the floor for storage years ago, not in late 2016.

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