Michele Promaulayko appointed editor-in-chief of Cosmopolitan, editorial director of Seventeen
Promaulayko, who most recently, served as editor-in-chief of Yahoo Health succeeds Joanna Coles, who has been named chief content officer of Hearst Magazines
NEW YORK, NY – September 6, 2016 – Hearst Magazines today announced that Michele Promaulayko has been appointed editor-in-chief of Cosmopolitan, the world’s largest young women’s magazine, and editorial director of Seventeen. She succeeds Joanna Coles, who has been named chief content officer of Hearst Magazines. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Magazines President David Carey. Promaulayko begins in her new role immediately.
“Michele has a proven track record as a media brand-builder and a leader,” Carey said. “She has an intuitive understanding of what engages modern young women, on and off the page, and she’s well-versed in Cosmopolitan’s rich history, having spent eight years as executive editor prior to her blockbuster run at Women’s Health. I couldn’t be more pleased that she’s returning to Hearst to take the Cosmo super-brand to the next level, and continue the mission of empowering young women around the world.”
“I am incredibly excited to be coming home to Hearst to take the reins of two brands for which I have so much affection,” Promaulayko said. “Cosmopolitan is not only iconic, it’s an innovative market-leader and an inspirational powerhouse for young women around the globe. Both Cosmo and Seventeen have major influence on the lives of millennial women—I can’t wait to take on the challenge of guiding such a vital audience.”
Most recently, Promaulayko served as the editor-in-chief of Yahoo Health, a digital magazine offering the latest news and expert advice on health, fitness, nutrition, and other wellness topics. During her tenure, she more than quadrupled the brand’s audience, from four million to a high of 17.6 million.
Previously, Promaulayko was vice president and editor-in-chief of Women’s Health for six years, where she oversaw all facets of the brand, including print, digital, and brand extensions including events, apps, and books. She is widely credited for transforming the healthy lifestyle publication into one of the fastest-growing women’s magazines in the world.
Under Promaulayko’s direction, Women’s Health reported consistent circulation increases, strong advertising performance and significant digital expansion. The brand earned multiple awards including the prestigious National Magazine Award for General Excellence in 2011, for which it was also nominated in 2013, 2014 and 2015. Women’s Health was included on Adweek’s annual Hot List in 2014 and 2015, and Advertising Age’s A-List in 2013. In October 2009, Advertising Age named Women’s Health “Magazine of the Year.”
Before joining Women’s Health, Promaulayko was executive editor of Cosmopolitan from 2000 to 2008.
Promaulayko currently sits on ASME’s Board of Directors and is a mentor in the Gloria Steinem Media Mentoring Program in affiliation with the Institute for Women’s Leadership at Rutgers University.
She is the author of two books, Look Better Naked, and 20 Pounds Younger, and has regularly appeared as a guest expert on television programs such as Today, Good Morning America, CNN, Access Hollywood and Extra.