Swire Properties launches semiannual magazine in partnership with Surface Studios
MIAMI, Fla. – August 30, 2016 — Swire Properties Inc, one of South Florida’s leading international developers of urban real estate, in partnership with Surface Studios, the visionaries behind Surface magazine, announced the upcoming launch of Centre magazine, the luxury lifestyle magazine belonging to Brickell City Centre, Swire’s highly-anticipated mixed-use development opening in the heart of Miami this November.
Centre will be produced semiannually and will be distributed throughout the nine-acre project, which includes two residential towers REACH and RISE, two class-A office towers, lifestyle hotel EAST, Miami, and the 500,000-square-foot open-air retail center, which will officially open November 3. In-room copies of the publication will also be distributed in Swire’s luxury properties worldwide, including The House Collective Hotels in Hong Kong, Beijing & Chengdu and the EAST hotels in Hong Kong & Beijing. Aside from Swire’s developments, Centre will be distributed to local Miami newsstands and mailed directly to affluent zip codes throughout the city of Miami.
“Swire’s aspiration for the magazine is to bring new content to the publishing arena that represents the new Miami—a city at the forefront of the international stage and a leading hub for culture, fashion and glamour,” said Clare Laverty, assistant vice president of marketing and public relations for Swire Properties. “Surface Studios is the ideal partner for us to realize our vision because it already leads the industry with its vast collection of forward-thinking, global content.”
Centre will feature high-quality stories presented through visually stunning sections such as: Agenda, the select black book itinerary of upcoming Miami events, Look, current street style captured in select cities by fashion photographers, Dispatch, dream destination travel coverage with direct flights from Miami, and Collect, a collector’s guide to international gallery exhibitions and emerging artists.
Jennifer Parker, who previously worked for Bloomberg Television and is the current editor of Surface Studios, will serve as Centre’s editor-in-chief.
The debut issue will focus on the compelling concept of “Space” including content about modern space exploration and its influence on human innovation.
“The greatest luxury of all that we have in this frenetic digital age is time and space,” says Jennifer Parker, Centre magazine’s editor-in-chief and editor of Surface Studios. “What better way to explore that idea than through the universe? To me, outer space represents so much of what we seek to achieve and experience while on Earth: optimism, progress, innovation, and the fulfillment of dreams.”
Highlights of the issue will include a behind-the-scenes look at Miami’s new Frost Museum of Science, an eye-catching deconstruction of designer Hugh Dutton’s CLIMATE RIBBON, a peek at photographer Andrew Zuckerman’s unpublished project using NASA images, and a profile of the intrepid woman behind the Underline—Miami’s 10-mile step toward sustainable transportation. To celebrate the launch of the inaugural issue, Surface Media and Swire Properties are teaming up to host an invitation-only event at Brickell City Centre this fall.
“Miami is a hot market, and there is a hunger for quality magazines to serve its discerning consumers’ needs. Centre will add a unique voice and perspective to Miami’s publishing scene by providing valuable, customized and innovative ideas,” said Marc Lotenberg, Surface Magazine CEO, “When Swire approached us with the project we were more than excited, as they share our vision to work with the best talents from across the globe. In Miami, just like in every market Surface Media touches, we will continue to provide content that matters to our reader and brands that live and breathe quality and luxury. Centre is the new reflection of Miami to the world – international, luxury-focused and sophisticated.”
New York-based design firm Noë & Associates, known for exceptionally refined, complete design solutions, will provide the look of the magazine. Mark Noë and his team of designers are the industry standard for sophisticated aesthetics. Made with premium inks, paper, and cover treatments, Centre will offer an enriching and engaging experience designed for a sophisticated international audience.