August 24, 2016 Last Updated 8:45 am

Pacific Magazines CEO to exit for a return to News Corp Australia

Announcement comes just days after the publishing company announced that it would shutter four print magazines, two completely, and two to become digital-only brands

The CEO of Pacific Magazines, Peter Zavecz, has said he will be leaving the company. Zavecz will be joining News Corp in a new role of managing director of Herald & Weekly Times. Peter Clark, the current executive general manager – Herald & Weekly Times, has been appointed executive general manager, metro and regional digital for News DNA.


Peter Zavecz

Zavecz had previously worked for News Corp before joining Pacific Magazines as Commercial Director and Publisher of the Homes Group in 2005. In November 2013 he was made Director of Magazines, and then CEO 13 months later.

“I’m delighted that Peter Zavecz is returning to HWT to lead our commercial operations,” News Corp Australia’s managing director of metro and regional publishing Damian Eales said. “Peter is one of Australia’s most experienced publishing executives with over 40 years in media sales and publishing. He is well known by the business community of Victoria, he knows our business well, and he is ideally placed to lead our commercial operations at HWT.”

But it has been a very rough patch for Pacific Magazines. Just this week the company announced that it would be shuttering two titles, Prevention and Your Garden, and going digital-only with Practical Parenting and Bride to Be. The Australian publishing license for Prevention will revert back to Rodale, who may (or may not) announce a new publishing partner in time for the new year.

prevention-Au-300In fact, it may be fair to say that there is a bit of panic going through the Australian magazine industry right now. New ABC reports came out last week and they show sharp declines in many titles.

Cosmopolitan, published in Australia by Bauer Media, recorded a 42.1 percent decline circulation of just over 45,000.

“What’s clearly happening in that marketplace is it’s not resonating as much as it should, and we need to find and refine the magazine so that content is far more compelling than it is today,” Bauer Media CEO Nick Chan told B&T Magazine.

Zavecz, too, had concerns about the state of print in Australia, then put a happy face on it. “Yes, the market is challenged, and we’ve not lost any focus in ensuring our print products are the best they can be in terms of delivering value, but we’re also aware our advertising partners want to engage with our readers across all platforms.”

Then today was the announcement that he would be leaving Pacific Magazines.

Here is the statement released by Seven West Media, parent company of Pacific Magazines.

Statement from Tim Worner, CEO and Managing Director, Seven West Media:

Peter Zavecz, the Chief Executive Officer of Pacific Magazines, has advised us that he will be leaving the company, effective 30 September, 2016.

Peter has done a remarkable job over the past 11 years, as Commercial Director, as a Publisher and as CEO of Pacific Magazines.

He has led a terrific team working on some of the best brands in the publishing business and successfully led the Pacific Magazines transformation into new forms of digital delivery. It has successfully launched new digital products and the business has been transformed over the past two years.

Pacific Magazines has leadership in most of the categories in which it publishes and is taking the lead in driving these brands beyond publishing.

All of us at Seven West Media and his people at Pacific Magazines wish him well in his new role.
We understand and acknowledge his decision to relocate to his home town in Melbourne with his family.

Peter will continue to lead Pacific Magazines until he takes up his new role, and we will announce the appointment of a new Managing Director for Pacific Magazines in the near future.

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