Hearst changes it mind: Jumpstart Automotive Group name returns, but with new logo
SAN FRANCISCO, Calif. – August 23, 2016 — Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.
The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the newly formed Hearst Autos, brands have the power to leverage Jumpstart, Car and Driver, Road & Track, and enthusiast-driven content studio, the blend line, to engage with automotive shoppers from inspiration to purchase.
“The formation of the Hearst Autos division presented an ideal time for us to re-invigorate the Jumpstart brand and update our name and logo,” said Jumpstart CEO and Hearst Autos President, Nick Matarazzo. This new look signifies our evolution from a small advertising technology startup to a leading, media, insights, and marketing company. It also marks a celebration of the culture of innovation we have built over our 15-year history.”
The logo, which was developed in-house, consists of dynamic design elements and a slightly italicized font that conveys more movement and more of a technology feeling. “The new brand identity is very reflective in key characteristics, including versatility in a variety of formats, consistency across applications, and a simplistic design that is timeless and representative of the company’s unique value,” said Jumpstart Creative Director, Shawn Poe. We also incorporated a fresh take on the Jumpstart ‘swoosh’, which has been the cornerstone of the brand from the beginning.”
In addition to the name change and updated logo, the company has also developed an application icon that will be used primarily for Jumpstart’s social media pages.