August 23, 2016 Last Updated 11:48 am

Instapaper joining Pinterest, relocating to Bay Area

The bookmarking service Instapaper, first created by Marco Arment, is owned by Pinterest, the photo sharing website. The deal was announced in an email to users, and sounds more like a relocation that a big corporate deal.

2czpqa9“For you, the Instapaper end user and customer, nothing changes,” Instapaper told its users. “The Instapaper team will be moving from betaworks in New York City to Pinterest’s headquarters in San Francisco, and we’ll continue to make Instapaper a great place to save and read articles.”

The service was founded in 2008, one of the first great little add-ons for browing. Arment had been the lead developer and chief technology officer of the Tumblr blogging platform when he created Instapaper. But he wisely off loaded it to Betaworks, the startup studio and seed stage venture capital company. Apple would make Instapaper pretty much unnecessary by incorporating many of its benefits into Safari across devices.

In October 2012, Arment released The Magazine, a digital magazine for the iPad that covered tech, but by the following early summer he had handed that over to Glenn Fleishman, the digital magazine’s editor.

Betaworks still lists bitly, digg, Charbeat, Giphy and SocialFlow among its products.

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